Currently reading: Are buyers ready for the amazing things their new cars can do?

Cars are becoming as complex as the human brain, and artificial intelligence can take them to another level

What David Hasselhoff depicted back in the 1980s with KITT, a sentient Pontiac Trans Am, car makers and their technology partners now believe is becoming a reality for everyone.

Smarter software, ballooning levels of computer power and the application of artificial intelligence (AI) are on the cusp of allowing drivers to create a relationship with their car that some are predicting will border on friendship.

But is the consumer really ready for that?

“That car is more like an intelligent machine, an intelligent thinking machine,” Mercedes-Benz CEO Ola Källenius recently said of the new GLC EQ. “The

To access this content please subscribe

20% annual saving
Regular membership
£19.99
Monthly
£199
Annual
Automatic renewal
Team membership
£799
Price includes a 20% discount for a team of 5
See all benefits here