The new model is called Concept B and previews a saloon that's in development for sale exclusively in the Chinese market in 2016.
Honda says the model is aimed at younger buyers, describing it as "cool" and "practical".
A hybrid version is planned for production under a 'FUNTEC' banner. Honda claims it will be both more efficient and more fun to drive than standard variants.
A second concept on show in Beijing, developed by Dongfeng Honda, teases the next-generation 'Spirior' – the Chinese market Accord.
Honda also displayed its Vezel SUV and the next-generation Honda Jazz to a Chinese audience for the first time.