Currently reading: Beijing motor show 2012: Victoria Beckham Evoque
The Victoria Beckham-designed Range Rover Evoque has been revealed at the Beijing motor show

The long-awaited Victoria Beckham-designed Range Rover Evoque has been revealed at the Beijing motor show today. Just 200 units will be produced, with a price tag insiders hint will be around £80,000.

When the Evoque was first previewed in London in summer 2010, it was announced that Beckham had joined the Land Rover design team and would work with design chief Gerry McGovern on an exclusive special edition version of the Evoque.

Speaking in Beijing, McGovern told Autocar: "We chose to work with Victoria Beckham because she has credibility in a fashion design world. She specifically wanted the car to be masculine - something that David would drive. Both women and men like masculine cars."

Beckham said she looked at yachts, luxury jets, classic cars, movies, personalisation and fashion in creating her Evoque. “I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship,” she said. “I like that it feel luxurious but also has quite a classic edge to it as well as a contemporary feel.”

The luxurious special will be built on the regular Evoque production line in Halewood, and then handed over to Land Rover’s special ‘Engineering to Order’ division to give it an exclusive makeover.

It is based on the three-door and comes with the range-topping 237bhp 2.0-litre turbo petrol engine, a six-speed auto’ gearbox and all-wheel drive.

Most striking externally is its hand-finished matt black paintwork and gloss black paint for the detailing. The 20in alloys are also in gloss black and feature rose gold accents. Rose gold is also used for the grille and badge surrounds.

The luxurious interior boasts tan semi-aniline leather seats that are hand stitched. Rose gold features again for interior accents, while other trim is finished in black lacquers and veneers, textured aluminium and soft-feel black paint.

Each of the 200 units, the first of which will go to Chinese customers, comes with a bespoke four-piece luggage set and a hand-sewn leather wallet for the manual that’s signed by Beckham herself.

John Edwards, Land Rover global brand director, said that the opportunity was in place to work with Beckham again if the collaboration was a success.

"It's an open-ended relationship with Victoria," said Edwards. "We'll both see how the last 12 months has worked for everyone and go from there. There are no plans for any other Beckham edition models yet."

Mark Tisshaw/Vicky Parrott

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The Range Rover Evoque drew heavily on style as a selling point, but also possesses the substance to back it up

Mark Tisshaw

mark-tisshaw-autocar
Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, autocar.co.uk website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

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Lesia44 26 April 2012

Re: Beijing show: Victoria Beckham Evoque

Rich_uk wrote:

It's confirmed. The Evoque wins the forum award for the most talked about car... ever!

Well done JLR for overcharging by so much and by all accounts succeeding!

I don't think it says that much about the Evoque itself, more just a comment on the absurdity of claiming that VB had anything to do with the design of the Evoque.

mrcliodCi 26 April 2012

Re: Beijing show: Victoria Beckham Evoque

Good point. The VB Evoque thread has attracted much more interest than most on here.

If that level of interest is replicated in the marketplace, all cars will be sold in a matter or weeks.

Rich_uk 26 April 2012

Re: Beijing show: Victoria Beckham Evoque

It's confirmed. The Evoque wins the forum award for the most talked about car... ever!

Well done JLR for overcharging by so much and by all accounts succeeding!