The Victoria Beckham-designed Range Rover Evoque has been revealed at the Beijing motor show
Mark Tisshaw
23 April 2012

The long-awaited Victoria Beckham-designed Range Rover Evoque has been revealed at the Beijing motor show today. Just 200 units will be produced, with a price tag insiders hint will be around £80,000.

When the Evoque was first previewed in London in summer 2010, it was announced that Beckham had joined the Land Rover design team and would work with design chief Gerry McGovern on an exclusive special edition version of the Evoque.

Speaking in Beijing, McGovern told Autocar: "We chose to work with Victoria Beckham because she has credibility in a fashion design world. She specifically wanted the car to be masculine - something that David would drive. Both women and men like masculine cars."

Beckham said she looked at yachts, luxury jets, classic cars, movies, personalisation and fashion in creating her Evoque. “I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship,” she said. “I like that it feel luxurious but also has quite a classic edge to it as well as a contemporary feel.”

The luxurious special will be built on the regular Evoque production line in Halewood, and then handed over to Land Rover’s special ‘Engineering to Order’ division to give it an exclusive makeover.

It is based on the three-door and comes with the range-topping 237bhp 2.0-litre turbo petrol engine, a six-speed auto’ gearbox and all-wheel drive.

Most striking externally is its hand-finished matt black paintwork and gloss black paint for the detailing. The 20in alloys are also in gloss black and feature rose gold accents. Rose gold is also used for the grille and badge surrounds.

The luxurious interior boasts tan semi-aniline leather seats that are hand stitched. Rose gold features again for interior accents, while other trim is finished in black lacquers and veneers, textured aluminium and soft-feel black paint.

Each of the 200 units, the first of which will go to Chinese customers, comes with a bespoke four-piece luggage set and a hand-sewn leather wallet for the manual that’s signed by Beckham herself.

John Edwards, Land Rover global brand director, said that the opportunity was in place to work with Beckham again if the collaboration was a success.

"It's an open-ended relationship with Victoria," said Edwards. "We'll both see how the last 12 months has worked for everyone and go from there. There are no plans for any other Beckham edition models yet."

Mark Tisshaw/Vicky Parrott

Our Verdict

Range Rover Evoque

The Range Rover Evoque draws heavily on style as a selling point, but also possesses the substance to back it up

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Comments
106

22 April 2012

The normal Evoque is ridiculously overpriced, but this one is in a completely different league. £80k for a two-litre Mondeo? What a joke.

22 April 2012

[quote Autocar]The long-awaited Victoria Beckham-designed Range Rover Evoque [/quote]

i just wanted to come over and post this sentence again. And again.

[quote Autocar]The long-awaited Victoria Beckham-designed Range Rover Evoque [/quote]

That is all.

 

 

22 April 2012

It looks alright, but £80,000?! Eighty thousand pounds. Wow, haha. Mine was an absolute bargain compared to this.

SHH

22 April 2012

I would rather walk than be seen in an £80k Posh Spice branded car.

22 April 2012

Sickening. Makes me want to trade my range in! No class. I hate how gaudy the range rover brand is becoming

22 April 2012

[quote]"Speaking in Beijing, McGovern told Autocar: 'We chose to work with Victoria Beckham because she has credibility...'."[/quote] No, no, Mr McGovern. Stop it, at once!

22 April 2012

hahahahahahahahahahahhaahhahahhahahah what a joke LMAO

22 April 2012

I never liked the Evoque and the more I see it, the less I like it. It's a ghastly, bauble-like trinket of a car. It looks bad now, but imagine just how awful it'll be after 100k under-maintained miles. Have you seen a 10-year-old Freelander lately? Eurgh. This version is the punchline to an enormously expensive gag by JLR. That they can ask £40k for a low-spec variant is funny enough, but £80k is just too hilarious. Good luck to them.

22 April 2012

Hope the Chinese don't buy them all.

Matt paint and black wheels, how original.

22 April 2012

Why just why? I am a big fan of the Evoque and everything that Land Rover are doing at the moment apart from the Defender 'replacement', but this is just awful, who would pay that sort of money? I am surprised they have not made this car stripped out and stick thin skinny with the ability to breed creatures with dodgy names considering its influenced by Victoria Beckham.

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