The Chinese joint venture between Nissan and Dongfeng has launched a new brand called Venucia
23 April 2012

The Chinese joint venture between Nissan and Dongfeng has launched a new brand, called Venucia, at the Beijing motor show.

Two new cars were revealed at the launch, including the Nissan Leaf-based 'e-concept' which the firm has committed to build in China from 2015, and the D50 saloon, which will go into immediate production at a new plant in Zhengzhou and be sold through 100 exclusive dealerships in China.

Powered by a 1.6-litre petrol engine, the D50 is seen by Dongfeng as a pivotal vehicle as it seeks to raise its standards towards global manufacturing.

"It allows us to enhance our engineering capability and starts us towards our goal of launching a new model every year," said Ren Yong, deputy director of Dongfeng Nissan. "We want to hit one million sales within five years, with an annual sales aim of 300,000 cars."

The Venucia name is derived from the ancient Roman name for the god Venus.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again
  • Vauxhall Insignia Country Tourer
    First Drive
    13 October 2017
    Off-road estate is now bigger, more spacious and available with torque-vectoring all-wheel drive, but is it enough to make its German rivals anxious?