Chrysler celebrates China launch with special 300; Jeep Wrangler commemorates year of dragon
23 April 2012

Chrysler is marking its return to the Chinese market with a Chrysler 300 Ruyi design concept, which “blends modern American design and technology with tradition-rich Chinese symbols”, according to the marque.

Based on the 3.0-litre V6-powered Chrysler 300C saloon, the 300 Ruyi (meaning ‘as one wishes’) is finished in ‘Maximum Steel’ paint and features dark chrome touches to the door handles, grille surround and lower grille.

Colour contrasting badges, headlamps and dual exhaust tips also feature as do tinted windows and 22-inch alloy. Interior features include flashes of black chrome to the dashboard and leather and suede seats.

Also on Chrysler Group’s Beijing stand is the Jeep Wrangler Dragon Design Concept. Based on a China-market Wrangler Unlimited Rubicon, the Dragon design concept adds matte black 18-inch five-spoke alloys clad in 35-inch off-road rubber. Bronze-gold details also feature on the concept, a colour associated with the dragon.

Inside, for example, the Jeep’s cabin gets a laser-etched dragon pattern on the head rests and dragon-scale pattern on the seats and arm rest.

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