Currently reading: Promoted: why the Toyota C-HR won an Autocar Game Changer Award
The new crossover was celebrated for defying convention to the benefit of buyers. Watch this video to find out why

At this year’s Autocar Awards ceremony, the Toyota C-HR was celebrated with a Game Changer trophy, for defying convention to the benefit of buyers.

The crossover is the latest in a long line of innovative models from a firm with an impressively high number of technical ‘world firsts’ in its back catalogue. The Autocar Awards judges reckoned the C-HR is “one of the most convincing crossovers we’ve driven in a long time.”

After learning the C-HR has earned such a coveted award, Toyota asked Autocar to make a video explaining why. Editor Mark Tisshaw and editor-at-large Matt Prior met up to discuss why. To find out more, just watch this video:

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ianp55 9 June 2017

Toyota CH-R

The CH-R a game changer please! it's nothing of the sort it's just another crossover built on existing an existing Toyota platform. What it actually is a replacement for the poorly selling Toyota Urban Cruiser or as it was known in the US the Scion xD. For those who've never heard of Scion it was Toyota's US division attempt to sell to the youth started quite well,but things soon started to go belly up and Scion as a stand alone marque was eventually dropped last year. Like Scion,there's nothing new about the CH-R it's just another marketing led hatchback trying to cash in on the current vogue for small pseudo SUV's and is likely to go the same way as the Urban Cruiser