Autocar’s Sturmey Award salutes innovation and achievement in the motor industry.
This year’s winner is Peter Schreyer, President of Design at Kia. For Schreyer, car design is a passion. Famed for the Audi A2 and TT, this modest Bavarian has now lifted Kia’s products from neutral to easily recognisable. He describes the upcoming Stinger as a “dream project” and the realisation of a 35-year ambition to design a rear-wheel drive car. “It’s a car you wouldn’t expect from Kia, but it’s a car that only Kia could do.” Competitive, analytical and inventive, Schreyer says that “people need to be excited when they see a car for the first time.” Watch our video for more insights from this design titan.
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