Currently reading: Mercedes snares Karim Habib
BMW 7-series designer is lured to main rival's advanced design studio

The designer of the new BMW 7-series, Karim Habib, has been lured to Mercedes-Benz, where he will head up the firm’s advanced design studio located on the outskirts of Stuttgart. Habib will work under Mercedes-Benz's new design boss, Gorden Wagener.Canadian-born Habib will be responsible for the F series cars, the concepts and experimental cars that Mercedes uses to develop its future design themes. Recent F cars include the F700 and F400.

These are cars that will influence not the next generation of Mercedes but the one after that – cars that won’t be on the market for another decade.

Habib’s appointment continues Mercedes-Benz's program of appointing younger personnel within its design ranks since the retirement of former design boss, Peter Pfeiffer, last year.

Greg Kable

Advertisement

Latest business news

Fiat Scudo Ellesmere Port
Stellantis builds vans in Luton and Cheshire, which Tavares says should count towards its ZEV quota
Stellantis CEO: Terrible ZEV mandate will kill UK car industry
Mini Oxford production line
Oxford will produce only combustion-engined versions of the new Mini Cooper until 2026
UK car production falls amid several model changeovers
1.Ford Otosan Yeniköy drone
Last year Ford Otosan made a profit of the equivalent of £1.1 billion
Inside Ford’s Turkish goldmine: home of the Transit

Read our review

Car review

Technology-laden BMW 7 Series looks better than its predecessors, but is ultimately disappointing

Add a comment…