Next Rolls-Royce to be a convertible version of new four-seat Wraith coupé
29 April 2013

Rolls-Royce’s next new model will be a Wraith convertible, according to the Goodwood-based company’s CEO, Torsten Müller-Ötvös.

Speaking at the UK launch of the Ghost-based Wraith coupe, a two-door four seater recently displayed at the New York motor show, Müller-Ötvös suggested attention would turn to creating the open version once deliveries of the coupé - whose UK price of £235,000 was revealed this week - start at the end of this year. The car will be displayed for a week in the window of Harrods, Knightsbridge, described as "the Rolls-Royce of department stores". 

However, Müller-Ötvös put the kibosh on widespread suggestions that Rolls-Royce was planning to build an SUV.

The matter had not been considered, he insisted, but if it were, he believed it was doubtful that an SUV would have either the gravitas or the effortless driving characteristics that make “a true Rolls-Royce”. But the company remained open-minded in the longer-term about considering new models. 

Rolls-Royce expects both the Wraith coupé and convertible, the fastest and most-powerful production Rolls-Royces ever built, to find most customers in the US, where sales are “going well”. 

Production of the new Wraith is likely to push Rolls-Royce output at Goodwood close to its capacity, Müller-Ötvös reveals. The company currently sells around 900 Phantom and 2500 Ghost saloons a year.

Wraith production is expected to add around 1200-1500 more cars, and require a move to three shifts a day. Despite this production hike, there is no plan to move some final assembly away from the UK, Müller-Ötvös says. “Rolls-Royces are built in Goodwood,” he says, “and we have no plans to change that.”

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Comments
6

29 April 2013

That is one ugly car, reminds me of Canon in the 70s, they should have incorporated opera windows in the side and a spare wheel hump on the rear for the full effect, though I can't remember if Lincoln ever stooped to the two-tone but I think it would be a safe bet.

29 April 2013

For as much as I'm not a fan of the parent company, at least BMW seem to understand the essence of RR.

VW appear happy to milk the cash cow of a Bentley SUV. I fear that this may cause damage to the brand, associating them with premiership footballers and gangster rappers, an unintended Burberry effect.

R32

29 April 2013

sirwiggum wrote:

For as much as I'm not a fan of the parent company, at least BMW seem to understand the essence of RR.

VW appear happy to milk the cash cow of a Bentley SUV. I fear that this may cause damage to the brand, associating them with premiership footballers and gangster rappers, an unintended Burberry effect.

I have to agree.  I'm no fan of BMW (either the company or the cars) but BMW seem more determined to keep the classic Rolls-Royce DNA and exclusivity than other luxury brands such as Bentley and Lamborghini.  VW Group is all about profit and nothing else, which is fair enough as I understand they are a business out to make money.  But the way in which they have milked the Bentley brand with the awful-looking Continentals and the forthcoming "SUV" is a disgrace and would no doubt have W.O. spinning in his grave.

Well done BMW for at least trying to preserve Rolls-Royce's heritage and essence.

29 April 2013

If they do cut off the roof I hope they throw both halves away.

29 April 2013

Or does this share a resemblance to the Volvo Concept You of a couple of years ago?

 

29 April 2013

Whatever you think of the cars, and no I wouldn't own one myself, you have to admire RR's focus on what keeps them unique and special. Not seeing an SUV with a spirit of ecstasy on the grille would certainly be one plus point, in which they are in agreement.

Sure the Wraith isn't the prettiest, but people buy those type of cars to make a visual statement. If you want to slip around (almost) 'under the radar' then buy a Ghost instead. Other comments regarding the product planning choices of their competition are perfectly valid.

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