Having former Formula One world champion Jacques Villeneuve competing in this year's FIA World Rallycross Championship is a major coup for the series.
The Canadian driver will race an Albatec Racing-run Peugeot 208 Supercar in the 12 events. Albatec is headed by Inverness-based Andy Scott, who will drive a second 208.
Rallycross is undergoing a resurgence, which began when sports marketing experts IMG took over the promotion of the FIA European championship at the end of 2012. The series will be a world championship for the first time this year and will break new ground by visiting Turkey, Argentina and Canada.
Last year IMG attracted headlines by placing nine-time World Rally Championship title winner Sébastien Loeb in a car for the French round at Loheac, where he battled Kris Meeke, who was also making a one-off appearance.