There’s a brand new Jensen Interceptor, well on paper anyway. Someone has used a few crayons and come up with a big glass hatchback, which looks all rather exciting. Except that it may never happen as so many of these, slightly vain, opportunistic, tax loss/dodge projects usually do fade away. A recognisable name is supposed to do half the marketing job for you, but rarely does.

When a name is dead, it is dead. It is pointless reviving it. Few people have that much loyalty or even remember it. If the manufacturer went bankrupt or diversified into making soap there is usually a very good reason for that.

I was told to cease and desist a decade ago when I called myself Armstrong Siddeley for a column in a classic car magazine, which took the Michael out of classic cars and their owners. The wet blankets who owned the name and the owners club got all up themselves about some breach of copyright when I wasn’t even attempting to build a car or sell a part, just be a bit silly.