Start-ups and mainstream carmakers face an uphill battle and even brands normally associated with opulence are sometimes caught off-guard by new rivals or a change in customer expectations. The nameplates that get it right reap the rewards; the others are consigned to the automotive attic after a few short years of disappointing sales. Production figures don’t always tell the full story, though.

Exclusivity sells on this echelon of the industry and companies sometimes have a lot to gain by limiting volume. The term “hand-built” has a ring to it that “mass-produced by robots” doesn’t.

Join us for a look at the luxury cars that have faded from our collective memory. Some flopped while others were intentionally built in small numbers. Either way, they’re rare sights in 2020.