Volkswagen’s latest lifestyle offering, the Polo Dune, reminds me of one of those faux surf dudes you see hanging around the beaches in Cornwall: wannabe Aussie tan, trendy wetsuits and the latest brand of surfboard. All the gear and no idea.
You see, the Dune has been to boot camp and received a heavy dose of plastic body cladding, raised ride height and off-roader detailing. And yet it remains resolutely Polo-based, which makes it a front-wheel-drive supermini in 4x4 drag.
This new breed of faux-SUV minis is growing fast with the arrival of the Rover Streetwise, Citroën C3 XTR and now the Dune. Elsewhere in Europe, the VW is laughably called Polo Fun, hastily changed to Dune in the UK where the marketing bods hope to sell 3000 in a full year to younger buyers.
Such low sales volumes might sound like small fry, but don’t forget the Dune is the new range-topper – with prices to match. We drove the 1.4 TDi which, at £13,470, is the most expensive Polo on sale today. At least you get plenty of toys as standard, including air-con, anti-lock brakes, CD player, electric windows, mirrors and sunroof, and leather detailing.