What is it?
This is the Hyundai Genesis, the rear-wheel driven executive saloon that the Korean firm is offering up to rival BMW’s 5-series, Mercedes’ new E-class, Audi’s A6 and Lexus’ GS. A brave car indeed, then. But is it a sacrificial lamb or a revelation?
Hyundai launched this car in other parts of the world a year ago, but because it won’t be officially sold in Europe, now is our first chance to drive one in Britain. It’s a range-topping 375bhp 4.6-litre V8 that Hyundai Motor Europe has brought over for evaluation purposes.
What’s it like?
Hyundai’s marketing material described this car as “5-series sized, with a 7-series-sized cabin and a 3-series-sized price tag”. It’s certainly roomy and, in the US, is priced from $37,250 – that’s just under £24,000 at the current exchange rate – where a V8-powered BMW 5-series or Mercedes E-class costs a clear $60k without options.
From the kerbside, the Genesis certainly looks a bit forgettable though. That’s not to say it isn’t smart and contemporary, but the aesthetic does absolutely nothing to attract your attention. But that’s probably exactly as Hyundai intended; it must want nothing more than for this car to be accepted as ‘one of the crowd’. If you look carefully, you’ll notice that they didn’t even bother to put a badge on the front of it.
But slide aboard and the driver’s door thunks shut behind you with an expensive-sounding air of authority. A large leather and veneer steering wheel juts towards you in front of a two-tone grey and cream dashboard wrapped in leather and soft-touch plastics. Every surface has a costly-looking grain; every stalk and button moves with tactile impressiveness. So far, so very good indeed.
Thumb the starter button and the car’s 4.6-litre ‘Tau’ V8 starts to spin away distantly. Drag the gearlever down into ‘D’, release the footbrake. The wheel feels slow, heavy and inert at low speeds, but it’s precise and consistent, and effectively reminds you of the size of the five-metre hulk you’re steering.
There’s remarkably little noise from either the chassis or the engine while you’re bumbling around town; little more when you’re coursing down the motorway. At both urban and cross-country cruising speeds, in fact, the Genesis produces the same vault-like feel as a petrol-powered Lexus LS or Mercedes S-class. Ninety-nine per cent of the time you simply can’t hear either its motor or its suspension in action; there’s a little road and tyre roar and the faintest suggestion of wind noise – that’s all. Thank what Hyundai describes as an exceptionally stiff bodyshell for that.