Fiat is launching a limited run of bright pink 500s that it expects to sell mainly to young women.
It will build just 500 examples of the car, inspired by the positive reaction to its one-off Barbie show car last year.
The special edition Fiat 500 will get a similar shade of pink paint on the outside, but a more conservative interior. Inside will be black, not pink and silver, but buyers will get a pink key cover and special carpet mats.
The car will cost £11,700 OTR and will only be available to buy online.
That’s £1,000 more than the 1.2 Lounge on which it is based, but it comes with £1,500 worth of extra equipment, including a sunroof, says Fiat.
“It will appeal to free thinking drivers who have a distinctive personality,” said Elena Barnadelli, Fiat’s UK marketing director.
Like all 500s, it will come with a fuel-saving start-stop system as standard.