Just 500 cars will be made; targets 'young women'
19 January 2010

Fiat is launching a limited run of bright pink 500s that it expects to sell mainly to young women.

It will build just 500 examples of the car, inspired by the positive reaction to its one-off Barbie show car last year.

The special edition Fiat 500 will get a similar shade of pink paint on the outside, but a more conservative interior. Inside will be black, not pink and silver, but buyers will get a pink key cover and special carpet mats.

The car will cost £11,700 OTR and will only be available to buy online.

That’s £1,000 more than the 1.2 Lounge on which it is based, but it comes with £1,500 worth of extra equipment, including a sunroof, says Fiat.

“It will appeal to free thinking drivers who have a distinctive personality,” said Elena Barnadelli, Fiat’s UK marketing director.

Like all 500s, it will come with a fuel-saving start-stop system as standard.

Our Verdict

Fiat 500

The Fiat 500 is a deserved success story for the brand, offering bags of style, a fine drive and low costs

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Comments
17

19 January 2010

[quote Autocar]Fiat is launching a limited run of bright pink 500s that it expects to sell mainly to young women.[/quote]

or men with rather large balls...

Where has all Japanese design went to?

19 January 2010

C`mon FIAT this shows a desperate lack of imagination - we want to sell cars to young women so lets paint it pink - .

Show some respect to your customer base, most of the women drivers i know would see this as an insult.

19 January 2010

[quote Zeddy]or men with rather large balls... [/quote] or "she-he's" :P

19 January 2010

"The car will cost £11,700 OTR and will only be available to buy online."

... because they know nobody, female or male, will dare to walk into a Fiat dealership and actually order one from a real live person ... ;o)

19 January 2010

I think this is a good move. I thought the Barbie edition looked good and I,m a bloke ( I think) I bet they sell them all.

19 January 2010

It will put a smile on my face whenever i see one on the road because it makes such a statement.

But a warning to anyone thinking of buying one for their wife. One day you will have to drive it! Think about that!

But seriously, more colour on our roads can only be a good thing. Silver, black,or grey are such dull choices.

19 January 2010

[quote Autocar]Fiat is launching a limited run of bright pink 500s that it expects to sell mainly to young women.

[/quote]

I hope they will find a more colourful name for this hue than just plain "pink".

19 January 2010

A crass attempt to attract the pink pound, perhaps? Can't compete with Audi and Justin Timberlake!!

19 January 2010

Does anyone remember when Nissan produced a limited run of Barbie pink Micra cabrios a few years ago? They all sold straight away, so they produced an extra batch to satisfy demand. I think they'll sell 500 of them quite easily.

19 January 2010

[quote blowerbentley]A crass attempt to attract the pink pound, perhaps?[/quote] Trust me, I'm gay and I'd never drive a pink car, neither would my partner, or any of my gay friends! Smart did it on the last fortwo, sold pretty well, one of my friends bought one. She now has a 500, will have to show her this

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