New convertible model from luxury car manufacturer will go on sale in mid-2016 with a price tag of about £250,000
Matt Burt
5 August 2014

Rolls-Royce chiefs have confirmed that the luxury car manufacturer is working on a new convertible model that will reach market by the middle of 2016.

In a statement Rolls-Royce said the new model will "build on the success of Phantom, Ghost and Wraith by continuing to boldly shape the future of the marque with contemporary, graceful and sensuous styling. It will deliver effortless, open-top touring through the perfect marriage of modern Rolls-Royce luxury, style and elegance with an engaging and exhilarating driving experience".

The name for the new car has yet to be announced, however. The car is provisionally known as the Wraith Drophead Coupé – it will share its wheelbase and two-door layout with the Wraith – but confirmation from Rolls-Royce that this will be a new model hint that the model could receive its own bespoke name. The revival of Corniche is one possible option that is favoured by some senior company chiefs.

Development of the car already underway and is currently at the prototype testing stage. Indeed, earlier this year it was spied undergoing testing near BMW’s headquarters in Munich.

Rolls-Royce chief executive Torsten Müller-Ötvös said: “I am truly delighted to confirm today the development of our new model which will open an exciting new chapter in the great story of Rolls-Royce Motor Cars. We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership.”

Company chairman Peter Schwarzenbauer added: “The announcement of a new Rolls-Royce model is always a seminal moment in the automobile industry. When it arrives in 2016, this elegant and sensuous new car will build on the success of our current models and will play a key part in fulfilling Rolls-Royce Motor Cars’ commitment to long-term sustainable growth.”

A public unveiling at the Geneva motor show in March 2015 is anticipated, although this has not been confirmed by official sources. Prices for the new model are expected to start at about £250,000.

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5 August 2014
BMW's naming strategy for these cars is just appalling. I can't bring myself to call them Rolls-Royces as they aren't, since they have no link with the company, other than a licence to stick the name on. And the naming strategy is entirely reliant on dusting off great names from the past and re-cycling them. Come on Rolls-Royce, why not Val d’Isère, Interlaken or Jiuzhaigou? Personally, I'd go for Rolls-Royce Ayakashi - supernatural power and ability to shape-shift...

5 August 2014
When this car will arrive in 2016 it will be based on outgoing older BMW 7 series underpinnings still. A flaw in BMW's business model which will make it hard for RR to continue justifying its super premium pricing, especially since Ghost and Wraith interiors are not that special either....

5 August 2014
Yet they are stiil selling more every year than the previous, so I think BMW might actually have gotten something right !


6 August 2014
Because they keep introducing new product below Phantom that is. Don't think they are selling too much Phantom Sedan, Coupe and Drop Head series these days...

6 August 2014
I thought the existing Phantom Drophead Coupe would be regarded as the "pinnacle" of the range. Wouldn't a convertible version of the Wraith fit in below this model? That apart, I rather like the design of the current BMW-era Rolls-Royces: their "Art Deco" look is unique, dignified and elegant, IMHO. By way of comparison, the recently released pictures of the forthcoming S-class Pullman suggest that Mercedes-Benz has learnt nothing from the failure of Maybach: the "hen night stretch limo" look is simply not good enough, whatever the technical strengths of the S-class range. The new Bentley saloons look, to my eyes, strangely old-fashioned, with a whiff of 1970's American automobiles. Returning to Rolls-Royce, perhaps BMW might ask RR designers to inject some much needed elegance into their current dreary and fussy styling, which seems to date very quickly. The previous (Bangle era) 5 series looks better and better by comparison every time I see one, and I wasn't a big fan of these when they were current.

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