Poll to decide the name of Alfa’s new supermini ends; Brit's fave name 'Fira'
19 November 2007

It looks like Alfa Romeo’s new upmarket supermini, rival to the Mini and forthcoming Audi A1, and potentially the firm’s biggest-selling car, will be called the ‘Furiosa’ when it comes to market next year. The Italian outfit threw open the floor to car-lovers all over the world wide web when it announced an online poll to decide the name of its new small model. That process started earlier this autumn, allowing users from Italy, France, Spain, Germany, Japan and Britain to vote. The vote ended last Friday (16 November).The winning name translates from Italian as ‘mad’ or ‘furious’. It topped the popularity chart in both Alfa’s native Italy and France. In Spain and Japan, ‘Velvetta’ was preferred. Germany’s vote went to ‘Ventura’, while us Brits preferred ‘Fira’. However, having received the most votes across all six territories, ‘Furiosa’ was the overall winner.However, one Fiat Group source advised Autocar that ‘Furiosa’ may not be what appears on the new Alfa’s bootlid next year. In a slight on the nomination process that brought about the shortlist of 12 names on which users voted, he said “it [Furiosa] doesn’t exactly roll off the tongue, does it?”“It’s an interesting place to start the discussion about the car’s eventual name,” he went on, “but don’t be surprised if we call the thing something else altogether. No amount of public pressure will force Alfa to choose a name it isn’t totally happy with.”

Join the debate


19 November 2007

Barking mad, just call it a junior!

20 November 2007

a fine example of the limitations of democracy.

20 November 2007

I totally agree! It's cute, nostalgic - and the car seems to have been called this for ages. In Autocar anyway...

20 November 2007

So in finest tradition defeat is snatched from the jaws of victory.

to me furiosa sounds a bit too much like a Harry Potter spell.

So Alfa Harry Potter it is! At least it'll help explain big round headlights...

22 November 2007

The name is irrelevant, just look at the car, thats what people will buy.

By the way, has Haji got anything to say?

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • BMW i3s
    Car review
    20 March 2018
    Revised hatchback sets out its range-extended electric stall in a new, sportier tune
  • BMW X2
    This is the new BMW X2
    First Drive
    20 March 2018
    Doesn’t deliver many typical crossover selling points but looks perky, handles keenly and is well capable of winning over your latent cynic
  • First Drive
    20 March 2018
    The newest version of Rolls-Royce's flagship model sets new standards for opulence and luxury whether you're driving it or being driven in it
  • Used BMW M135i
    First Drive
    20 March 2018
    We have bought a used BMW M135i to see how far we can improve this rear-wheel-drive hot hatch
  • Mercedes-Benz E-Class Estate
    First Drive
    19 March 2018
    The Mercedes-Benz E-Class could be all the estate car you’ll ever want — or it could be overkill. Let’s see which...