All future Mercedes will have styling their styling influenced by the F800 Style design concept, the firm's design boss Gorden Wagener has revealed.
Speaking to Autocar at the launch of the F800, Wagener revealed said the F800's front end will feature on all future Mercedes, starting with this year's next-generation CLS.
Wagener also said all future Mercedes would come with LED daytime lights as standard, although the light's "expression" would not be aggressive.
The classic 300SL gulliwng has provided much of the inspiration for future Mercedes. This is best seen in the horizontal light bar at the rear and front grille, although Wagener dismissed that Mercedes styling was retro, nor would it ever be aerodynamics-led.
What elements of the F800’s design will make production?
The front end shows our new brand face. All future models will get this and there will be a full alphabet of Mercedes cars with this front.
Is there enough brand identity in current Mercedes models?
We used to focus more on the product, but now our designs are more about brand and brand identity. We will lead in exterior and interior styling with progressive and contemporary designs.