London show: Alfa Mito
22 July 2008

Alfa Romeo’s Mini-rivalling Mito has made its world debut at the British motor show, with prices that are set to undercut the British car.

Prices will kick off at £10,975 for the 95bhp 1.4 Turismo model, rising to £14,975 for the turbocharged 155bhp 1.4 TB Veloce. BMW’s entry-level 95bhp Mini One costs £11,925.

UK order books for the Mito will open in October, before the first deliveries in January 2009.There will be a total of five engines, two petrol and two diesels. Aside from the entry 95bhp petrol unit, there are also two turbocharged 1.4-litre units delivering 120bhp and 155bhp. The two diesel engines are a 90bhp 1.3 and a 120bhp 1.6.

The three trim levels will be Turismo, Lusso and Veloce. All version get seven airbags, manual air-con, ESP and the Q2 electronic traction control.

The Alfa ‘DNA’ switch is also standard. Mounted on the centre console, this three-position switch alters the ECU mapping and offers Dynamic, Normal and All-weather set-ups.

Lusso models add a carbonfibre dash finish, leather steering wheel and 16in alloys, while the range-topping Veloce spec gets ‘Sports cloth’ trim, 17in alloys, rear spoiler, sports bumper design, sports instruments and red brake calipers.

Our Verdict

The Alfa Romeo Mito is a usable, fun package, even if its DNA drive modes can prove frustrating

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Alfa bosses told Autocar that the Mito "is an important model" because it is "the first step in a brand relaunch" that will reach its peak on 21 June 2010, Alfa’s 100th anniversary. The company says it will launch more new products – ultimately intended for global markets - between now and 2010 that it has in the last 10 years.

Alfa expects to make 80,000 Mitos in a full year, with 60,000 destined for Europe and 8500 for the UK.

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Our Verdict

The Alfa Romeo Mito is a usable, fun package, even if its DNA drive modes can prove frustrating

Find an Autocar car review

Driven this week