The new Lotus Evora 400 will cost from £72,000 when it goes on sale in August, the company has revealed.
Described as a faster, lighter and better-packaged version of the company's flagship, the Evora 400 will be the fastest production Lotus yet built, is the first fruit of a dramatic sales and product push masterminded by Jean-Marc Gales, the firm’s boss, whose aim is to treble volume to around 3500 cars a year in the next three years.
The revised Evora carries the ‘400’ tag because the output of its supercharged 3.5-litre V6 has been raised by 16% to 400bhp.
For its asking price, customers also get AP racing brakes, climate control and an infotainment system. The options list includes Alcantara or leather trim for £2500, cruise control for £300, and metallic paint for £900. Also available is a 'Black Pack', which colours some of the 400's body parts black for £1250.
Lotus recently confirmed the Evora 400 had lapped its Hethel test track six seconds faster than the old Evora S. It made its public debut at the Geneva motor show in March.
In total, 60% of the car’s parts are new. It has an all-new nose and tail styling, the cabin is completely redesigned and major modifications have been made to the extruded aluminium chassis tub which now offers greatly improved cabin access. The car’s dynamics have been refined, high-speed downforce has been improved and kerb weight has been cut by 22kg.
Sales for 2014-2015 are already up 63% year on year and are on target to beat the first-year mark of 2000 cars set by Gales.
Lotus is so confident of the Evora 400’s enhanced appeal that it is creating two production lines at Hethel (separating the Elise/Exige line and that of the Evora) and hiring an extra 150 production workers. This all forms part of a plan to lift production from the current 45 cars a week to around 70 by September, while incorporating a 10% cut in build times in order to feed a worldwide increase in dealers from the present 168 to more than 200 by the year’s end.