Alfa's museum has reopened after a six-year closure
The 69 road and race cars are split over three floors named 'Timeline', 'Beauty' and 'Speed'
The 24HP was followed up by the 15HP in 1911 with a less powerful 2.4-litre engine
The RL was Alfa's first car after World War 1. This Super Sport version is from 1925
The A.L.F.A. 24HP, launched in 1910, was the firm's first car. It had a 4.0-litre engine and 62mph top speed
The advanced 6C 2300 B arrived in 1935 and is one of the firm's most famous grand tourers
The 6C 2500 Freccia d'Oro was the first Alfa to be made following World War 2
The original Giulietta is one of Alfa's most iconic models
The 2600 Sprint was Alfa's flagship model throughout the 1960s
The Giulia arrived in 1962 and was one of the lightest, most powerful and best-looking cars of its era
The Timeline section of Alfa's museum chronologically tracks Alfa's most famous models
The Montreal, Alfasud and Alfetta were Alfa's stars of the 1970s
The compact, front-wheel-drive Alfasud was one of the most commercially successful Alfa's ever made
The 75, 164, 156 and 8C are the most recent models on display in the Alfa museum
The slippery 1900 C52 Disco Volante was the work of Touring and is one of the rarest, most expensive Alfas around
The 1914 A.L.F.A. 40/60 HP Aerodinamica Prototype was Alfa's first experimental foray into an aerodynamic model
The Alfa Carabo was a Bertone-penned concept car created for the 1968 Paris motor show
Giugiaro designed the Iguana in 1969, and it joins other famous concepts in the Beauty section of the museum
Pininfarina created this Ferrari-inspired 33/2 Coupe Speciale concept in 1969
The 1996 Nuvola concept, which previewed Alfa's next generation of design under Walter de Silva
Touring Superleggera's prominence in creating coachbuilt Alfas is recognised in the Beauty section of the museum
The 8C 2900 B Lungo is a Touring-bodied example of the 8C
The chassis of the 1950 and 1951 winning 158 and 159 F1 cars take centre stage in the Speed section of the museum
Nino Farina won the first F1 title in 1950, and in 1951 Juan Manuel Fangio took his first crown
The rare 33 Stradale Prototype was a slippery road-going racer made in 1967
Alfa's diverse racing collection has seen it win five world titles across different disciplines
Alfa also has four Le Mans, 11 Mille Miglia, 10 Targa Florios and scores of touring car titles to its illustrious name
‘La macchina del tempo – Museo storico Alfa Romeo’ (The Time Machine – Alfa Romeo Historical Museum) reopened last week alongside a new brand centre for Alfa, which includes a showroom, test track, customer delivery area and bookshop, all part of the firm using its 105-year history to promote its new cars.
Alfa’s museum closed in 2009 after the Arese plant was decommissioned. Architect Benedetto Camerana was commissioned for a new design in late 2013, and work started on the new museum last summer.
The museum, which, unlike before, is now open to the public without advance warning needed, is now home to 69 of Alfa’s most iconic road and race cars spread out over three floors.
The three floors each get their own theme: 'Timeline', which is a chronological walk-through of some of Alfa’s great road cars; 'Beauty', which features some of its famous models from coachbuilders, design studios, concept cars and movie cars; and 'Speed', which shows off some of Alfa’s legendary racing cars.
The Timeline section houses 19 cars, including Alfa’s first model, the 24HP of 1910, through to the 8C and 6C models of the 1930s and 1940s, the 1900 and Giulietta of the 1950s, 1962’s Giulia, the Alfetta and Alfasud of the 1970s, and the 156 and 8C of more recent times.
Several themed areas feature in the Beauty section, including Alfas reimagined by famous Italian design houses such as Pininfarina, Bertone, Touring Superleggera and Giugiaro. Alfas from the 1930s and 1940s coachbuilt by Touring also feature in this section, including the Pebble Beach Concours-winning 1938 8C 2900B Touring Berlinetta.
Multiple versions of the Giulia and Giulietta are given prominence in special exhibits in the Beauty section to recognise their significance in Alfa’s history.
In the Speed section of the museum are famous Alfa racing cars, including F1 world championship-winning cars of the 1950s, Mille Miglia and Targa Florio winners, through to its more modern touring cars.