A new soft-roader will spearhead an ambitious plan to lift Jeep sales in Europe to 125,000 a year by 2014.
The all-new Jeep Compass will go on sale that year and will be based on Fiat’s latest compact premium platform, which will also underpin the new Alfa Giulia, Fiat’s BMW 3-series challenger.
The new Compass will have a long-wheelbase and wide-track version of the front-drive Alfa Giulietta platform that will position it in the heart of the European premium SUV market against the Audi Q5, BMW X3 and Land Rover Freelander. The same platform will also underpin a new Alfa soft-roader.
The new Compass will replace two models — today’s Compass, which is destined for a short shelf life of two years, and the Patriot.
Jeep’s vital new soft-roader will be revealed in 2013, with sales getting under way the following year. Significantly, it will feature a two-litre diesel engine, an essential addition if Jeep is to get close to the target of 125,000 European sales per year set out by the architect of the Fiat-Chrysler merger, Sergio Marchionne.