A struggling Hummer dealership in the US has found a new way of attracting customers into its showroom – by selling guns.
Hummer dealers have struggled in the recession and sales of the military-inspired SUV have plummeted across the world. The rise in fuel prices and changing attitudes to big ‘gas guzzlers’ has also hindered sales.
The dealership in St Louis has turned half of its showroom into a gun emporium, offering hand guns, machine guns and assault rifles among others.
Jim Lynch, the dealer behind the scheme, said: “It is a natural fit. Our customers enjoy outdoor sports and the firearms have been a big hit with our Hummer owners.
“We take our mission of providing a pleasant shopping environment for our customers very seriously. We sold our first Hummer online in 1995 and have been a leader in online sales of off-road parts and accessories through our web site for many years.
“We plan to do the same with firearms and accessories on our website.”