New design boss admits last alluring Peugeot went on sale in 1996
16 September 2009

Peugeot needs to go back to making beautiful and desirable cars again, according to the company’s new design boss Jean-Pierre Ploue.

Ploue, recently promoted from Citroen to be in charge of all PSA design, told Autocar that he was working on a strategy to revolutionise the look of future Peugeots.

"We need more athletic looking Peugeots and they need to be alluring," he said.

He also admitted that the last Peugeot to reflect this was the 1996 Peugeot Coupe, designed by Pininfarina. However, he claimed that such future work could be done in-house.

Ploue also revealed that a show car illustrating his new design language for the French brand would be coming with the next few months. Peugeot insiders have tipped it to co-incide with the company’s 200th anniversary in 2010.

However, the first Ploue influenced production car is likely to be the next generation supermini, the 208, due in 2011.

Chas Hallett

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Comments
21

15 September 2009

Its taken them this long to realise that the hideous 'basking shark' front bumper on all their cars is putting people off? Wow, I could have told them that ages ago!

15 September 2009

"However, he claimed that such future work could be done in-house."

Well, it hasn't worked so far has it? And Pininfarina nearly went under when they could have been gainfully employed designing Peugeots, or indeed most other current European cars. For goodness sake, get some lightness and simplicity back into car design.

  • If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

15 September 2009

The Peugeot 205 GTI, 306 S16 are always beautiful.

Come back!

15 September 2009

Peugeot haven't made a decent looking car since they dumped Pininfarina. They really do make some shockers. Take the 407: dreadful proportions with hideous detailing, the front and back look like they come from different cars, all finished off with a nasty angular moulding along the sills that continues into the rear bumper. Then there's the horrible gaping mouth........

15 September 2009

[quote Autocar]Peugeot needs to go back to making beautiful and desirable cars again[/quote]

It's about time that manufacturers finally admitted that they've been making uglier and uglier cars in recent years. I had a 205GTI and a 406, but I really hate the big mouth look on current Peugeots and was very disappointed that Mazda adopted a similar hideous look on the new Mazda 3.

And yes, BMW it's about time you admitted it as well!

15 September 2009

[quote Reticulatus]It's about time that manufacturers finally admitted that they've been making uglier and uglier cars in recent years. I had a 205GTI and a 406, but I really hate the big mouth look on current Peugeots and was very disappointed that Mazda adopted a similar hideous look on the new Mazda 3. [/quote]

What a wise first post!

So, so true.

Some people are fawning over the Mazda 3. It's a piss poor attempt at a Peugeot clone in my eyes.

Where has all Japanese design went to?

15 September 2009

[quote Reticulatus]It's about time that manufacturers finally admitted that they've been making uglier and uglier cars in recent years. I had a 205GTI and a 406, but I really hate the big mouth look on current Peugeots.[/quote]

Have to agree there. IMO the LAST good looking (and good driving, to that matter) Peugeots were the 406 coupe and saloon. After that it was all downhill.

I have had numerous Pugs in the past and loved them all, but I wouldn't touch a modern one with a barge pole. Too ugly, too stiffly sprung. They lost the plot when Jean Baudin (look it up) retired.

16 September 2009

[quote The Hermit]I have had numerous Pugs in the past and loved them all, but I wouldn't touch a modern one with a barge pole. Too ugly, too stiffly sprung[/quote]

You are spot on. A friend recently bought a 407 Coupe. Superbly built, but its so firm, and its got the electronic suspension, which is suposed to be softer in normal driving than the standard cars. It handles well, but it doesnt feel like a pug. My old MI16 is much more pliant, but handles beautifully still.

I understand peugeot are going to start making their own dampers again. I really hope this means they will feel more like peugeots of old. And If they are going to look more stylish like peugeots of old too then they will be on to a winner

16 September 2009

My first ever company car was a 306 XND. It was a base model, normally asperated, 1.9 diesel but was miles ahead of the Golf, Escort, Astra, 19, and Tipo of the day as far as handling, ride, refinement and performance were concerned. Was a pretty little thing too. Had a lot of time for the 406 and loved, in particular, the 406 Coupe. Then the 07s came along and it all went so horribly wrong.

16 September 2009

[quote tannedbaldhead]My first ever company car was a 306 XND.[/quote]

Mine too!

I drove it flat out for 42,000 in 18 months until i changed my job. There was nothing i could do to break it no matter how hard i tried. The non turbo'd engine was nice and linear in its delivery (of 72bhp!), but too heavy and ruined the otherwise great chassis.

But i ended up with a lot of respect for it, just because it did what it did so well.

And you are right, it was better than all the alternatives.

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