The rejuvenation of Ford's American luxury brand Lincoln gathered pace at Detroit with the introduction of the MKR, a four-door, four-seat Mercedes CLS-style car that brings a sleek and contemporary new look for the brand.
The MKR comes after the crucial Zephyr concept of 2005, which made it to US roads as the Lincoln MKZ saloon, and the new MKX crossover SUV that was added to the range last year.
Powered by a twin-turbocharged 3.5-litre V6, the MKR could potentially sit above both of those cars in Lincoln's range, and below the giant Navigator 4x4 luxurious Town Car limousine.
"This is no pipe dream," said Ford of America design boss Peter Horbury. "Essentially this is a feasible product. It's based on stretched Mustang mechanicals, so it would be cheap to bring to market."
So will it go on sale? "You'll have to ask my boss," Horbury said, referring to Ford of America chief Mark Fields, "but I'd certainly like to think that it could."