The DS brand will not be drawn in to a horsepower race with its premium brand rivals, limiting outputs to around 300bhp, and then only when they are supplemented by hybrid systems, according to company boss Yves Bonnefont.
Speaking at the Shanghai motor show, Bonnefont said: “We are not building racing cars - a limit of 300bhp makes sense when you want to represent a balance of dynamics and comfort. Beyond that is a different universe, and that is not a territory we want to go to. DS should not be about brutal horsepower.”
As the premium brand within PSA Peugeot Citroen, Bonnefont expected the brand to showcase plug-in hybrid technology first. Although he wouldn’t be drawn on when this would happen, it is likely to be within 12 months.
“Hybrid technology can be used many ways, and one is to achieve 300bhp in an interesting manner,” he said. “Today you can combine three and four-cylinder engines with a hybrid system to deliver a lot of power. That is the sort of alliance of refinement and technology that sits perfectly with our core values for DS.”