Currently reading: Lamborghini personalisation programme rebooted for Geneva
Lamborghini's Ad Personam programme will be revised and showcased in a one-off Aventador roadster in Geneva

A Lamborghini Aventador Roadster, to be shown at the Geneva motor show next week, showcases the Italian firm’s revised personalisation programme.

Lamborghini’s Ad Personam programme allows buyers to “commission a new Lamborghini right down to the smallest details”, and will be offered on both Aventador and Huracán model ranges.

New options offered in the scheme include a range of interior colour combinations, with a wider choice of colours for leather and Alcantara trims as well as floormats and seatbelts. The scheme also allows for two-tone exterior paint finishes.

Lamborghini says a range of new materials are available on the programme, including Lamborghini’s patented Forged Composite, a carbonfibre material offered for the Aventador roadster’s interior and exterior, including its roof.

Customers are able to configure their car at Lamborghini’s Sant’Agata headquarters.

The car on display at the Geneva show features Forged Composite inserts on the front and rear spoiler, air intake, door sills, instrument cluster cover and audio controls. The mirrors and engine cover are finished in matt silver paint, instead of black. The Blue Sideris paint and two-tone wheels are also from the Ad Personam programme.

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Peter Cavellini 26 February 2014


As the article in last weeks ASutocar showed, there are some with wealth with questionable taste,but then again, if you can afford the parking fees?,who gives a stuff what we think about there Furrarri!
pauld101 26 February 2014


Presumably, that's as in "fake"?
I could weep that, now that VW has taken over, it's all become about seat belt colours, paint, two tone wheels, Alcantara and floor mats. Raging Bull. No, my mistake, it's a nanny goat.
Frightmare Bob 26 February 2014

Buyers who go overboard with

Buyers who go overboard with the customisation and then try to sell after a shortish period of ownership, are going to very disappointed, when they find everyone else thinks it looks hideous!