The one millionth Land Rover Discovery is to embark on an epic 50-day road trip
29 February 2012

Land Rover has built its one millionth Discovery at its Solihull plant – and the model is to embark on an 8000-mile expedition from Birmingham to Beijing on a special fundraising mission.

The 50-day, 13-country trip aims to raise £1million for the International Federation of the Red Cross and Red Crescent Societies. The landmark Discovery will arrive in China ahead of the Beijing motor show in April, a significant show for Land Rover given its rapid rise in popularity there.

The journey will take in all terrains and follows in the footsteps of the 1955 ' First Overland Expedition', where a team of Land Rover engineers drove a Defender from Birmingham to Beijing. The 2012 journey is called ‘Journey of Discovery’, and Land Rover brought along famous explores including Bear Grylls, Sir Ranulph Fiennes and Ray Mears to help launch the journey.

The one millionth Discovery comes 23 years after the first model was built. Its success is still growing; last year was a record one for the Discovery as Land Rover sold 45,000 units in 170 worldwide markets.

Its success of the Discovery, as well as the Range Rover and Ranger Rover Sport, means Land Rover is in the process of recruiting an extra 1000 new staff at Solihull over the next six months, boosting its workforce to 6000.

"Many people are involved in the production of the Discovery, and many have been here for the whole journey, from car number one to car number one million,” said Alan Volkaerts, operations director at Solihull Operations. “I'd like to take this opportunity to thank every one of them. They have done a brilliant job, and have displayed great dedication and service. These are the men and women who have made the Discovery the success story it is today.”

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Comments
5

29 February 2012

I've just seen 3 of these expedition Discovery's along with the old blue Defender in the photo travelling down the M40 so I guess the trip has already started.

Best of luck guys!!

29 February 2012

Congratulations and best of luck to everyone on the very worthy trip as well.This is the most relevant of the current Land Rover vehicles imo.

29 February 2012

That's a lot of Discos!

Let's hope that #1,000,000 is reliable for Land Rover's sake! Imagine the damage to JLR's reputation if something went wrong!

29 February 2012

[quote Fidji]

That's a lot of Discos!

Let's hope that #1,000,000 is reliable for Land Rover's sake! Imagine the damage to JLR's reputation if something went wrong!

[/quote]I'll second that 'Fidji'. Hope they took plenty of spares.

1 March 2012

I would go with a supporting crew in a couple of Toyota Land Cruisers, just to be on the safe side.

Seriously, though, I wish LR the best of luck. I had two much-loved Discovery V8's in the late ninetines/early 2000's and had a great time with both, though the first, a S1, was chronically unreliable.

I wouldn't bother with one now unless I could have the 5.0 litre V8 the lucky Americans have. I don't do LR diesels, period.

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