The new agreement will give Bowler – which produced its first Bowler ARC spec model in 1984 – greater access to Land Rover components
21 June 2012

Land Rover and performance 4x4 vehicle maker Bowler have officially joined forces, which will allow both manufacturers to benefit further from their long-standing relationship.

Derbyshire-based Bowler has already established a reputation for creating Land Rover-based, high-performance all-terrain vehicles with cars such as the Wildcat. The new agreement solidifies the relationship and gives Bowler greater access to parts and R&D support from the Gaydon brand.

In return, Bowler performance models will feature ‘Powered by Land Rover’ badging. The nomenclature will also feature at joint events and promotional activities.

Land Rover Experience director Mark Cameron said: “Bowler vehicles demonstrate the kind of performance, ride, handling and chassis dynamics that a vehicle powered by Land Rover is capable of when taken to the extreme and liberated of most practical constraints.”

Bowler’s latest EXR model is based on the Range Rover Sport and is available in two guises, including a fully FIA compliant competition car as well as a road-legal version (a first for the brand), dubbed EXR-S. 

The EXR competition car is powered by a highly modified version of Land Rover’s 5.0-litre V8 unit, which produces a competition capped 300bhp and 429lb ft torque. 

By contrast, Bowler’s £155k (plus taxes) road-legal EXR-S serves up 542bhp and 520lb ft torque from its supercharged 5.0-litre V8. The firm claims a 0-60mph sprint time of 4.2sec and a top speed limited to 155mph

Managing director of Bowler Drew Bowler said: “It is Land Rover’s support as well as its technology that has helped Bowler to gain an incredibly strong reputation for extreme off-road performance over the last two decades.

"With bold and ambitious plans, I’m sure that there are exciting times ahead in which both parties will enjoy positive benefits for our respective brands.”


Join the debate


21 June 2012

Bowlers are bonkers- Love to see them at Goodwood every year, but not yet had the cash (or balls) to go for a ride in them

21 June 2012


21 June 2012

Finally going to Goodwood for the first time this year.  If I miss seeing a Bowler go up the hill, I am sure I will not miss hearing it!!

Does this colaboration mean Bowler will be to Land Rover what AMG are to Mercedes?



21 June 2012

Its not a Landrover engine is a Jaguar engine, and powered by Landrover makes you think of an underpowered diesel, still good news all the same. 

22 June 2012

No surprise there then,maybe surprised it didn't happen sooner, a performance Landrover?,or Landrover by Bowler?,does it matter?,cetainly shake up that sector wouldn't it?

Peter Cavellini.

29 June 2012

Spotted an EXR-S on the A50 near Derby on Monday, looked absolutely bonkers. I want one!

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