Land Rover and performance 4x4 vehicle maker Bowler have officially joined forces, which will allow both manufacturers to benefit further from their long-standing relationship.
Derbyshire-based Bowler has already established a reputation for creating Land Rover-based, high-performance all-terrain vehicles with cars such as the Wildcat. The new agreement solidifies the relationship and gives Bowler greater access to parts and R&D support from the Gaydon brand.
In return, Bowler performance models will feature ‘Powered by Land Rover’ badging. The nomenclature will also feature at joint events and promotional activities.
Land Rover Experience director Mark Cameron said: “Bowler vehicles demonstrate the kind of performance, ride, handling and chassis dynamics that a vehicle powered by Land Rover is capable of when taken to the extreme and liberated of most practical constraints.”
Bowler’s latest EXR model is based on the Range Rover Sport and is available in two guises, including a fully FIA compliant competition car as well as a road-legal version (a first for the brand), dubbed EXR-S.