Ferrari will keep its production numbers capped at around 7000 vehicles per year in order to “preserve the brand’s uniqueness”, Fiat chief Sergio Marchionne has confirmed today.
Marchionne laid out the supercar brand’s plans for the next four years at the FCA (Fiat Chrysler Automobiles) investor relations meeting in Michigan today. The production cap was instigated last year and announced by Ferrari boss Luca di Montezemolo in May 2013.
However, Marchionne left the door open for potential expansion to approximately 10,000 cars in the future to allow for growth of high-net-worth high-earning populations in emerging and non-traditional markets.
As a parting shot to his presentation today, Marchionne reiterated that “Ferrari is not for sale”, scotching speculation in the business world that the Fiat group could consider offloading its prized asset.
Ferrari’s current line-up of eight-cylinder machines comprises the 458 Italia, 458 Spider,458 Speciale and California T. The 12-cylinder cars are the F12 Berlinetta, FF and the new LaFerrari hypercar.