Currently reading: Dodge axed from the UK
No more new Dodges will be sold in the UK after the Journey was deleted from price lists

Dodge has been axed from the UK.

Company insiders confirmed that no more Dodge models would be sold in the country after the unloved Journey MPV was quietly deleted from price lists.

Dodge’s other UK models – Caliber and Nitro – have both been axed in the UK in recent months following poor sales.

Dodge’s parent firm Chrysler is being restructured across Europe under new owner Fiat. This move is expected to see Lancia models launched in the UK and Europe with Chrysler badges to make use of the existing dealer sales and servicing network.

Dodge will still have a presence in some European markets but will retreat to a niche role in most, or a complete withdrawal as in the UK. It is not yet known whether the all-new 2012 Viper will be available in the UK; it’s most likely to be available as an unofficial import or officially through Chrysler dealerships.

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mantaray 29 September 2010

Re: Dodge axed from the UK

thebaldgit wrote:
plug ugly boxy designs

Boxy? Ok, current models are, but then so are many other manufacturers....

Chrysler Neon

MrTrilby 28 September 2010

Re: Dodge axed from the UK

We hired a Dodge Challenger with the 5.7 Hemi whilst on holiday. The best bit about it was the Mercedes derived chassis. Glad to give it back to be honest. A Prius has more feel through the steering. Shame, because it could be a fantastic car if they spent 10 minutes fine tuning it a bit.

thebaldgit 28 September 2010

Re: Dodge axed from the UK

Dodge leaving the British market, good riddance to bad rubbish plug ugly boxy designs that are planly pointless in this marketplace.