Fiat plans could spell the end of Chrysler in Europe
3 November 2009

The Chrysler brand could disappear from Europe under Fiat’s plans for the American car maker.

The full details of the Italian company's five-year business plan will be revealed later tomorrow in a marathon press conference, but according to Reuters only Jeep will remain as an international brand.

Chrysler is likely to remain a domestic brand and Dodge will become a niche player that could find an electric vehicle in its portfolio.

Under the product plans, Chrysler and Lancia will also share the same basic vehicles, albeit sold on opposite sides of the Atlantic.

Fiat’s radical Multiair engine technology will also be used on most of the engines used by Fiat Auto vehicles.

Reuter’s sources are also claiming that Alfa Romeo will get an SUV based on a Chrysler platform, a vehicle that will probably be built in the US as part of the attempt to re-launch Alfa in North America.

However, Jerry York, once Chief Financial Officer at Chrysler, said today that he rated Chrysler’s chance of long-term survival as ‘less than 50 per cent’.

York suggested that Chrysler could run out of cash before a wave of new products could turn the brand around. He also highlighted that ‘Fiat does not have a great reputation’ in the US and so there could be some skepticism about Chryslers based on Fiat technology.

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Comments
31

3 November 2009

would it honestly be such a great loss?

3 November 2009

[quote VX220EDDIE]

would it honestly be such a great loss?

[/quote]

No, I couldn't care less.

3 November 2009

[quote VX220EDDIE]would it honestly be such a great loss?[/quote]

Yes. It may not seem that way from the current product range, but we need every bit of variety out there. the big players just want us all driving 2 or 3 cars produced to look a bit different, from all the same components. Its very boring. as someone who loves all things automotive i hate the idea. Lets have more competition, and hopefully a few more people not being sheep and buying the same cars as everyone else

3 November 2009

[quote artill]Yes. It may not seem that way from the current product range, but we need every bit of variety out there. the big players just want us all driving 2 or 3 cars produced to look a bit different, from all the same components. Its very boring. as someone who loves all things automotive i hate the idea. Lets have more competition, and hopefully a few more people not being sheep and buying the same cars as everyone else [/quote]

Hear hear!

Where has all Japanese design went to?

3 November 2009

[quote artill] It may not seem that way from the current product range, but we need every bit of variety out there.[/quote]

Variety is great as long as the product is good. Chryslers products are not.

They can take Dodge back with them as well if they like.

3 November 2009

[quote Zeddy]Zeddy wrote the following post at Nov 03, 2009 6:57 PM:

[quote artill]Yes. It may not seem that way from the current product range, but we need every bit of variety out there. the big players just want us all driving 2 or 3 cars produced to look a bit different, from all the same components. Its very boring. as someone who loves all things automotive i hate the idea. Lets have more competition, and hopefully a few more people not being sheep and buying the same cars as everyone else [/quote]

Hear hear!

[/quote]Yes but i bet you still drive one of the "boring" alternatives...let's be honest no one will notice the difference if/ when Chrysler disappears from Europe. Chrysler is for the realm of the nitemare situation which is the car rental shop in America, nowhere else!

3 November 2009

[quote Lee23404]

[quote artill] It may not seem that way from the current product range, but we need every bit of variety out there.[/quote]

Variety is great as long as the product is good. Chryslers products are not.

They can take Dodge back with them as well if they like.

[/quote]

Hear, Hear!!

3 November 2009

[quote M_Nolan]Yes but i bet you still drive one of the "boring" alternatives[/quote]

No, I don't.

Where has all Japanese design went to?

3 November 2009

Yes, it could be a loss for the sake of variety, and even if Chrysler's current range is garbage right now, there's nothing to say that there own spin on Fiat sourced products wouldn't be desirable in their own right.

Still, other stories on this have stated that while Chrysler and Dodge recedes in markets like Europe and Asia, Lancia will be "twinned" with Chrysler and their products shared.

That's the real underlying story here. In a very real sense, this could mean that Chrysler products will be badged as Lancias moving forward. I think this is probably the better move for markets like Europe as Lancia would probably be a much more successful brand, if only because it is European. A "new Thesis" (could they call it Thema or Aurelia instead of Thesis?) based on the Chrysler 300 mechanical might do well in some European and world markets.

Still, Lancia does not exist in places like South America and would hope that Chrysler would retain the brand in that market rather than have them confined solely to North America.

I'd like to see how this plays out...

Greetings from New Jersey!

3 November 2009

[quote Lee23404]

[quote VX220EDDIE]

would it honestly be such a great loss?

[/quote]

No, I couldn't care less.

[/quote]

I'm thinking the same thing Lmao

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