The Chrysler brand could disappear from Europe under Fiat’s plans for the American car maker.
The full details of the Italian company's five-year business plan will be revealed later tomorrow in a marathon press conference, but according to Reuters only Jeep will remain as an international brand.
Chrysler is likely to remain a domestic brand and Dodge will become a niche player that could find an electric vehicle in its portfolio.
Under the product plans, Chrysler and Lancia will also share the same basic vehicles, albeit sold on opposite sides of the Atlantic.
Fiat’s radical Multiair engine technology will also be used on most of the engines used by Fiat Auto vehicles.
Reuter’s sources are also claiming that Alfa Romeo will get an SUV based on a Chrysler platform, a vehicle that will probably be built in the US as part of the attempt to re-launch Alfa in North America.
However, Jerry York, once Chief Financial Officer at Chrysler, said today that he rated Chrysler’s chance of long-term survival as ‘less than 50 per cent’.
York suggested that Chrysler could run out of cash before a wave of new products could turn the brand around. He also highlighted that ‘Fiat does not have a great reputation’ in the US and so there could be some skepticism about Chryslers based on Fiat technology.