The 545bhp Nissan Juke-R will be entering “very limited run” production, the company has confirmed. Nissan has taken the decision following positive reception to the previously one-off concept in a viral internet marketing campaign. Its making a public appearance in production form for the first time at the Goodwood Festival of Speed.
So far, Nissan has received three orders for Juke-Rs, two alone from a “high-profile and well-respected member of Dubai society”.
It was in Dubai where the Juke-R concept was first shown in January, and where a series of videos of the Juke-R outsprinting a Lamborghini Gallardo, Mercedes-Benz SLS AMG and Ferrari 458 Italia on closed roads were filmed.
It is the Juke-R’s performance in these videos that has piqued interest in the car, particularly in the Arab state. The Juke’s marketing manager, Gareth Dunsmore, said “people were making offers for the original on the street”.
“With such a strong reaction, and with three genuine offers on the table, we decided we had to make the concept a reality,” he added.