Toyota has reiterated its commitment to hybrid powertrain technology by revealing that it will have a range of no less than nine hybrid cars on sale in Europe next year.
The company says the Hybrid Synergy Drive system it shares with sister marque Lexus will form a backbone of its future strategy. Together Toyota and Lexus will launch or update 25 models in its range across the next two years.
Next year’s hybrid Toyota line-up will be bolstered by the Prius plug-in and Prius+ seven-seater, both launched at the Frankfurt motor show this week, as well as the forthcoming Yaris hybrid.
Speaking at the Frankfurt motor show, Didier Leroy, president of Toyota Motor Europe, said, “Our commitment to hybrid is absolute. Toyota/Lexus Hybrid Synergy Drive is our defining technology”
The Japanese manufacturer has enjoyed a 20 per cent upsurge in sales of its hybrid machinery and has experienced a 20,000 sales increase year-on-year in Europe. A total of about 3.3 million Toyota/Lexus hybrids have now been sold since the first Prius went on sale in 1997.