Peugeot is plotting a shift upmarket with its second-generation 308
Matt Burt
10 September 2013

The second-generation Peugeot 308, which is part of the French manufacturer’s continuing push to cultivate a more upmarket brand image, has been unveiled at the Frankfurt motor show.

Peugeot is promising significant improvements in efficiency, driving dynamics and quality from the Ford Focus and Volkswagen Golf rival.

At 4.25m long and 1.46m high, the new 308 is slightly shorter and lower than the outgoing version of the small family car.

The car is underpinned by the latest EMP2 platform engineered by Peugeot’s parent company, PSA, for use on many future C and D-segment cars wearing the Peugeot and Citroën badges.

The new platform has given Peugeot’s designers the opportunity to give the new 308 a bolder shape than its predecessor, and also provides weight saving and dynamic benefits.

The platform features lower engine-mounting positions, which in turn allow for a more aggressive, sharper front-end design with a lower bonnet than seen on the current Peugeot range. There is also more interior room, with boot space put at 470 litres below the parcel shelf.

In terms of exterior design, the 308 incorporates elements of the most recent 208, and also references design cues from the sleek Peugeot Onyx concept car first unveiled at last year’s Paris motor show.

Peugeot claims that the new 308 is as much as 140kg lighter than its predecessor, depending on engine derivative and trim specification. Emissions are also improved, with CO2 coming in as low as 85g/km on the most economical variants.

The interior adopts what Peugeot refers to as its ‘i-cockpit’ philosophy, which borrows the compact steering wheel and heads-up instrument binnacle seen in the 208 hatch.

A tall centre console houses a 9.7in touchscreen via which many of the major controls are operated, allowing Peugeot’s interior designers to create a dashboard that features less buttons and high-quality materials.

The new Peugeot 308 will be produced in the Sochaux plant in France, with engines coming from PSA’s Trémery and Douvrin sites. It will be one of the stars of Peugeot’s stand at the Frankfurt motor show on 10 September.

Sales will start during late autumn 2013 in Europe, with right-hand drive UK cars arriving in dealers in January 2014. 

Click here for more Frankfurt motor show news.

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Comments
56

13 May 2013

A little anonynous but much better looking than previous efforts, i hope it drives as well as it looks.

13 May 2013

Maintaining the bonkers steering wheel/instrument panel set-up from the 208 will be a major turn-off for many buyers.

 

13 May 2013

"a major turn-off for many buyers" ->

How many is many??
Based on hard facts or your assumption??

My assumption: nonsense 

 


 

13 May 2013

2hansome wrote:

"a major turn-off for many buyers" ->

How many is many??
Based on hard facts or your assumption??

My assumption: nonsense

Criticising someone for making assertions without any "hard facts" in support, and then doing exactly the same yourself makes you look an even bigger pillock!

The fact is, no-one knows how many potential buyers the Peugeot's interior attracts or repels.

 

13 May 2013

Looking at the second and third image, I had a sudden thought that it looks a lot like the current generation of Vauxhall Astra. It's no bad thing as the Astra is a decent car but Peugeot can be more creative than that *looks in the direction of the Onyx concept*. I may also add that the back end of the 308 looks like the bloated version of the 208. However say that, it is a massive improvemthat over their last attempt.

I'd be happy with a £500 Ford Fiesta

13 May 2013

There's a little bit too much 2008 in those headlights, but the rest of the car looks quite good, a return to Peugeots old design language of making elegant, slightly boring cars ( hey, it's working big time for VW. And it should age well ).

The interior however looks great. Well done Peugeot.

 

 

13 May 2013

Welcome to the Herd!, jees!,where's the French flair?,sometimes i think that all car makers do is use each others design cues, there nothing new about it other than it's a car made by Peugeot....!

Peter Cavellini.

13 May 2013

Peter Cavellini wrote:

Welcome to the Herd!, jees!,where's the French flair?,sometimes i think that all car makers do is use each others design cues, there nothing new about it other than it's a car made by Peugeot....!

This is only an artist's impression after all.

However stylistic flair is the rarest commodity which one is most likely to get from France but less so now from Italy alas. Rarest of all from Germany or the far East. However various Prodnoses are scared stiff of it as witness comments seen such as "timeless" (i.e. boring as sin but won't frighten the horses) or "residual values" (i.e. can't think of anything else positive to say and, anyway, I have forgotten to take into account the expensive extras I was dragooned into specifying).

Then we have various SUV's, crypto SUV's and the like which are mostly, not quite universally, vulgar.

Which category the 308 comes into: flair, boring or vulgar we ought to wait till we actually see one to decide.

13 May 2013

Flatus senex wrote:

This is only an artist's impression after all.

No, these are official images.

This is light years better than the gopping 308. I agree with others that it's not setting the world alight in design terms but, equally, it's neat and attractive. It won't age horribly like the 308.

The interior looks lovely, be interesting to see what's standard and what isn't from these initial images.


13 May 2013

bomb wrote:

Flatus senex wrote:

This is only an artist's impression after all.

No, these are official images.

This is light years better than the gopping 308. I agree with others that it's not setting the world alight in design terms but, equally, it's neat and attractive. It won't age horribly like the 308.

The interior looks lovely, be interesting to see what's standard and what isn't from these initial images.

They are still images and not the real thing. Let's just be patient and look at the vehicle itself before coming to judgement. There are quite a number of vehicles around (I won't start a yelling session by naming them) that actually look more boring in reality than in photo yet alone in any sort of drawing.

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