The second-generation Peugeot 308, which is part of the French manufacturer’s continuing push to cultivate a more upmarket brand image, has been unveiled at the Frankfurt motor show.
At 4.25m long and 1.46m high, the new 308 is slightly shorter and lower than the outgoing version of the small family car.
The car is underpinned by the latest EMP2 platform engineered by Peugeot’s parent company, PSA, for use on many future C and D-segment cars wearing the Peugeot and Citroën badges.
The new platform has given Peugeot’s designers the opportunity to give the new 308 a bolder shape than its predecessor, and also provides weight saving and dynamic benefits.
The platform features lower engine-mounting positions, which in turn allow for a more aggressive, sharper front-end design with a lower bonnet than seen on the current Peugeot range. There is also more interior room, with boot space put at 470 litres below the parcel shelf.
In terms of exterior design, the 308 incorporates elements of the most recent 208, and also references design cues from the sleek Peugeot Onyx concept car first unveiled at last year’s Paris motor show.
Peugeot claims that the new 308 is as much as 140kg lighter than its predecessor, depending on engine derivative and trim specification. Emissions are also improved, with CO2 coming in as low as 85g/km on the most economical variants.
The interior adopts what Peugeot refers to as its ‘i-cockpit’ philosophy, which borrows the compact steering wheel and heads-up instrument binnacle seen in the 208 hatch.