General Motors has reiterated its stance that its European subsidiary Opel/Vauxhall is not up for sale. GM's marketing chief Joel Ewanick confirmed to Autocar at today's Detroit motor show that GM's executive committee was aware of the continued Opel sale rumours, but insisted GM was fully committed to building a strong Opel.
"I hear the rumours but I can't stop them," he said. "Personally, I want to market the hell out of Opel and GM as a company wants to give them everything possible to make them a success."
Ewanick said Opel needed GM's fully support as "we know how strong VW is". GM previously strongly hit out at VW chief Martin Winterkorn for fanning speculation that GM was considering a sale of Opel to Hyundai.
When asked if he felt the Opel brand was missing anything, Ewanick was defiant in defending GM's European arm. "Really, the car business is very straightforward," he said. "You manage inventory, get pricing right and understand market trends and you're successful. Opel has a lot of product that resonates and it has good dealers."