Mazdas focus on cutting fuel consumption by 30 per cent by 2015
12 August 2008

Mazda has announced plans to cut its fuel consumption by 30 per cent by 2015 with a whole new line-up of lighter and more efficient vehicles.

Some of the firm’s new initiatives include the widespread use of direct-injection engines and stop-start technology on its fleet of models. But Mazda also hopes to build on its recent gains in weight saving.

By 2011 the firm hopes to reduce the weight of each of its vehicles by at least 100kg, by moving each new model to a new platform. The first of these new vehicle architectures already underpins the current Mazda 2, which weighs 100kg less than its predecessor.

The new platforms will also allow engineers to reduce suspension components and use thinner materials on door panels and the bonnet, as well as using ultra-high-tensile steel for the body construction.

If the ambitious plan comes to fruition then we could see even more driver-focused and harder versions of the popular MX-5 (due in 2012) and RX-8. Mazda’s new mantra shows the brand’s flexibility and independence from Ford, which has so far focused exclusively on greener engines to reduce fuel consumption and emissions.

Ian Tonkin

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Comments
3

12 August 2008

Mazda are really going to go places. They have classy and interesting design and a great understanding of the importance of lightness. Well done Mazda!

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12 August 2008

At last a manufacturer doing more than adding higher gearing and low friction tyres in a bid to improve economy.

This should benefit handling and performance as well.

Others have talked about cutting weight but only Mazda seems to be serious at the moment.

14 August 2008

Agree 100% with earlier posts Mazda are showing everyone else what can be done.

But why are Ford not doing the same after all they do own Mazda, think of the Mondeo, over weight and over sized.

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