Positive public reaction means that Lexus is now looking to turn the LF-LC into a production car
Mark Tisshaw
24 March 2012

The popularity of the dramatic Lexus LF-LC concept has significantly boosted its chances of making production, Autocar has learned.

Senior bosses at Lexus parent firm Toyota insisted at the LF-LC’s Detroit show unveiling in January that the hybrid 2+2 coupé was strictly a concept. But an emphatically positive reception — including winning the public’s ‘best in show’ award at Detroit — has led to management discussions over “how we can do it” in production.

Speaking to Autocar after the LF-LC’s successful European debut at the Geneva show earlier this month, Lexus product planning chief Karl Schlicht rated the LF-LC’s chances of making production as 50/50.

“A decision has not been taken,” he said. “But we’re now up to a 50 per cent chance from a zero per cent one. Every top Toyota Motor Company manager is aware of the great reception it has received and now we’re talking about how we can do it and fit it into the product plan.”

Schlicht, who becomes Toyota and Lexus Europe’s product planning chief from 1 April, said if the proposal for such a dramatic Lexus production car had been presented to Toyota management without the concept, they’d have dismissed it. Instead, the Calty Design Centre in California was “let loose” in creating a concept, its only brief being that it had to be a 2+2 coupé.

“The only parameter was size. We wanted the designers to create excitement,” he said. “We’d never get it built from a product planning point of view on paper, but people have seen the concept and fallen in love with it. Dealers have gone crazy for it as well.”

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Comments
8

24 March 2012

It is hard to think of a better way of Lexus ridding themselves of their dull and boring image than with this car just build the thing.

25 March 2012

Build,build,build !!!

25 March 2012

This was the car I nominated for " a pretty face" in a blog earlier - I still think its bloody fabulous and so so desirable... that polychromatic purple helps too!!

TBC

25 March 2012

looks to have great promise, but needs to be sold at a more realistic price than its sibling

25 March 2012

The best looking basking shark I have seen for ages.

507

25 March 2012

Takes the meaning of ugly to a new level!

25 March 2012

[quote Flash Harry]Build,build,build !!![/quote]

Easy, tiger!

They must do something with that grill, otherwise.... children seeing this on the streets would suffer psychological disturbances for life.

25 March 2012

[quote 507]Takes the meaning of ugly to a new level![/quote] So by your reasoning the Nissan GT-R is drop dead gorgeous?

Peter Cavellini.

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