It took just half an hour for Londoners to strip a 20-foot Chevrolet Aveo billboard of the 200,000 one pence pieces that made up the image of the company’s new city car.The installation was put up in London’s New Oxford Street to advertise the new Aveo’s £7,695 starting price. Chevrolet’s marketing manager, Les Turton, admitted that “it would have been nice for the billboard to last a little longer than 30 minutes.”
The Chevrolet Aveo is a well-executed, competitively priced supermini which majors on refinement rather than driver involvement
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