The next Fiat Bravo will not be another "me too" Focus rival, Fiat's boss has told Autocar
11 January 2011

Fiat’s replacement for its C-segment Bravo hatchback will not be another “me too” product and will adopt a more radical approach, Fiat boss Sergio Marchionne has told Autocar.

Speaking at the Detroit motor show, Marchionne said: “To replace the Bravo with another me too product would be completely inappropriate.”

The underwhelming Bravo has not been in a hit in one of Europe’s most competitive segments and Marchionne recognises the need for Fiat to adopt a radical approach.

“I have been looking at various versions in the future. We have no conclusions but what we launch will not be a traditional offering,” he said.

Read Autocar's current Fiat Bravo road test

When asked if Fiat’s plans were similar to those adopted with Nissan and its C-segment Qashqai crossover, Marchionne hinted that Fiat’s plans went beyond Nissan’s.

“At heart the Qashqai is still a pretty conventional vehicle,” he said.

Our Verdict

Fiat Bravo

The Fiat Bravo is a stylish Focus rival. It's good value, but has an odd driving position

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Driven this week

Marchionne would not be drawn on Fiat’s plans for the B-segment after its current Punto range reaches the end of its life-cycle.

Steve Cropley

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Our Verdict

Fiat Bravo

The Fiat Bravo is a stylish Focus rival. It's good value, but has an odd driving position

Find an Autocar car review

Driven this week