Ten years after BMW first acquired the Rolls-Royce name, the Phantom Coupé you see here joined the saloon and Drophead Coupé to become the third, and final, body style in the Phantom line-up.
It's the most driver-oriented motor car in Rolls-Royce's range of 'full-size' – gargantuan by any other carmaker's standards – models, although the smaller Ghost could have the edge here as it is merely as big as a Bentley Mulsanne.
In truth the huge, 2.6-tonne Phantom Coupé is still as far from a sports car as you’re likely to get, but it has the stiffest bodyshell of the Rolls trio and it also offers the least space and comfort for passengers.
It promises to be marginally firmer-riding than the saloon, with less space in the rear. And it denies occupants the luxury of travelling in fresh air that the Drophead Coupé convertible offers.
Which begs the question: can a 5.5-metre-long car really offer enough extra driver appeal to make it a viable sporty alternative to the saloon or convertible?