Lamborghini's SUV will go into production, with sales set to start in 2018
1 June 2015

It has been confirmed that the Lamborghini Urus SUV will be built, with the production version set to go on sale in 2018.

The new model will be built at Lamborghini's headquarters in Sant’Agata Bolognese. Reports had suggested that the Italian government had granted Lamborghini a number of "tax breaks and other benefits" to ensure that a new domestic facility was opened in Italy. Lamborghini has since confirmed that the deal was made possible thanks to assistance from the likes of the Italian Ministry of Economic Development and Invitalia - the Italian national agency for inward investments and economic development.

Given that the production Urus is set to use the same underpinnings as the new Audi Q7 and the forthcoming Bentley Bentayga, Lamborghini's luxury SUV could have been produced in the same Slovakian factory as the Q7.

However, the new model will significantly expand the capacity of the Sant’Agata Bolognese plant, with the company saying it will invest “hundreds of millions of euros” in the facility. The factory will almost double in size, growing from 80,000 square metres to around 150,000 square metres. Lamborghini also intends to hire 500 new employees.

Lamborghini intends to spread its sales across the globe, and has identified the US, China, the Middle East, the UK, Germany and Russia as its main target markets. It intends to sell around 3000 units a year, which would represent a doubling of the company’s current sales figures.

Lamborghini President and CEO Stephan Winkelmann said: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.”

The car, which will be the firm’s third model line, will be the production version of the Urus concept that was first shown at the 2012 Beijing motor show. The concept made extensive use of carbonfibre in its construction and was powered by a turbocharged V10 engine and a transmission-mounted electric motor.

At the 2012 debut of the Urus, Winkelmann targeted the BMW X6 M and Range Rover as rivals for the four-seat Urus, which is likely to be priced from around £150,000 when it goes into production. “Our studies have shown that nearly all existing Lamborghini owners also have a sport utility vehicle in their garage, so in this respect we consider it the perfect extension to our existing supercar business,” said Winkelmann.

Insiders say the production version of the Urus, which has been granted the internal codename LB736, is likely to keep the concept's rakish exterior looks (albeit without the oversized 24in wheels) but will have a significantly more comfort-orientated and conventional interior.

At 4990mm in length, 1990mm in width and 1660mm in height, the Urus concept was 114mm longer, 7mm wider and 24mm lower than the BMW X6 M.

Lamborghini refused to reveal engine details of the forthcoming Urus, beyond saying it would develop “around 600bhp”. However, Autocar understands that the production version of the Urus will be offered with a plug-in hybrid powertrain using a modified version of parent company Audi’s new twin-turbo 4.0-litre V8, as used by the new S6, S7 and S8, in combination with an electric motor.

Power is likely to be channelled through a seven-speed dual-clutch automatic gearbox and torque-sensing Torsen four-wheel drive system with an electronically operated torque vectoring system capable of juggling the amount of drive going to each rear wheel.

Lamborghini also claims it will be the fastest-accelerating production 4x4. That means it will need to deliver 0-62mph in an X6 M-beating 4.2sec and, with the help of the active aerodynamics hinted at on the concept, reach a top speed of least 186mph — the maximum guaranteed by most tyre manufacturers offering products suitable for 4x4s.

Another target set by Lamborghini is for the new 4x4 to have the lowest CO2 emissions in its sector. “The Urus will beat all comparable competitors when it comes to CO2 emissions,” said Lamborghini engineering boss Maurizio Reggiani at the Urus’s launch in 2012, reaffirming the goal of making the new SUV “considerably lighter than its competitors”.

Among the fuel-saving and emissions-reducing technologies envisaged for the new Lamborghini are automatic stop-start, brake energy recuperation and electro-mechanical steering. It will have to beat the BMW X6 M’s 258g/km and 25.4mpg official fuel economy to be classified as the most efficient in its class.

However, Audi boss Rupert Stadler would not be drawn on whether the production Urus would be the first Lamborghini road car to come with a diesel engine.

The state of the economy in Europe in the years between the Urus's Beijing debut and the production announcement lead to doubts about the future of the model, with sources at the company saying the economy needed to be "sound" before the car was launched. The delays continued until late 2014, before the car was finally confirmed.

Hilton Holloway blog - Lamborghini's Urus will be the brand's anchor

Lamborghini LM002 SUV revisited 

James Ruppert blog - Five used Lamborghinis you might just be able to afford

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26 May 2015
So, the Italian govt levies enormous "wealth" taxes against the customers of luxury vehicles whilst simultaneously doling out free money to the makers. Schizophrenic Euro-politics in action; perhaps Renzi will insist on a 4-cyl turbodiesel Urus, just to keep the Green lobby happy.

28 May 2015
Yes strange that the ordinary hard working tax payer suffers austerity with wage freezes, cuts to services and rampant inflation which lowers living standards. While governments find the money to bail the banks out and offer tax breaks and bungs to large multinationals to make even more profit. If you or I did this it would be called money laundering. Maybe some day the EU will show the world some audited accounts.

 Offence can only be taken not given- so give it back!

26 May 2015
By fitting some extra reverse gears to appeal to the army they might avoid the disappointing sales of the company's last offroader.

26 May 2015
You dropped the silliest most overused buzz word not once but twice in a short article. Very disappointing!

28 May 2015
With all this extra capacity, I hope they will resurrect the Estoque.

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