New Grand Wagoneer range-topper will take the fight to high-end 4x4s and offer three rows of seating
3 November 2014

Jeep has confirmed that its new Grand Wagoneer SUV, on sale by 2018, will be a flagship model to rival Range Rovers and other high-end 4x4s.

Speaking to Autocar, Jeep global brand director Michael Manley said: “Part of my plan says there is space for us above the Grand Cherokee. I’ve always talked about Grand Wagoneer and that for me is a big focus and will fill out the brand at the top.”

Jeep first announced the return of the Grand Wagoneer nameplate in 2012 at the Geneva motor show, but its relationship to the Grand Cherokee, currently Jeep’s flagship, has not always been made clear.

“I think that vehicle [Grand Wagoneer] will very, very effectively compete with premium SUVs,” Manley said at the recent Paris motor show.

The new Grand Wagoneer has three rows of seating, which would pitch it in the territory of the new Land Rover Discovery as well as the Range Rover and the Range Rover Sport.

However, Manley said that the new Grand Wagoneer will not occupy a market slot that overlaps with the forthcoming Maserati Levante, another SUV within the Fiat Chrysler Automobiles group.

The Levante shares some componentry with the Grand Cherokee platform but it will take a notably different market position from the Grand Wagoneer’s.

“Maserati and Jeep are two very different brands,” said Manley. “I have zero sleepless nights about the launch of their vehicle. The Levante will play in a part of the market that Jeep is not playing in.”

To reinforce his point about Jeep’s future positioning, Manley identified Land Rover as Jeep’s main competition.

“Range Rover is a different story [to Maserati],” he said. “Jeep and Range Rover have historically competed. Range Rover is the other pure SUV brand in the world. So they will always be our competitors.”

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Our Verdict

Jeep Grand Cherokee
A mid-2013 update included updated cosmetics and a new eight-speed automatic transmission

The current Jeep Grand Cherokee is almost indescribably better than its predecessor

10 November 2014

Yeah, right...

10 November 2014

This seems very optimistic of them. Bearing in mind how poorly the brand new Cherokee has been received in Europe and how the Grand Cherokee is good but not class-leading, the idea of Jeep competing with the Range Rover Sport seems very unlikely. They can forget competing with the full-fat Range Rover, that is a bona fide luxury car and in another league entirely. I see Jeep's future as a maker of smaller off-roaders like the Renegade and Patriot/Compass replacements rather than anything executive sized. The quality just isn't there.

10 November 2014
Dark Isle wrote:

This seems very optimistic of them. Bearing in mind how poorly the brand new Cherokee has been received in Europe and how the Grand Cherokee is good but not class-leading, the idea of Jeep competing with the Range Rover Sport seems very unlikely. They can forget competing with the full-fat Range Rover, that is a bona fide luxury car and in another league entirely. I see Jeep's future as a maker of smaller off-roaders like the Renegade and Patriot/Compass replacements rather than anything executive sized. The quality just isn't there.

The RRPs on the Jeep range are on the high side. Premium pricing does not equal premium car, especially taking into consideration their lowly origins. I still think that Lancia should be launched as the European 4x4 brand given the rallying heritage and fact that the Jeep range is becoming somewhat cross-over focused. The Jeep brand should be limited to the Wrangler and 4x4 derivatives of Fiat vans.

10 November 2014
JIMBOB wrote:
Dark Isle wrote:

This seems very optimistic of them. Bearing in mind how poorly the brand new Cherokee has been received in Europe and how the Grand Cherokee is good but not class-leading, the idea of Jeep competing with the Range Rover Sport seems very unlikely. They can forget competing with the full-fat Range Rover, that is a bona fide luxury car and in another league entirely. I see Jeep's future as a maker of smaller off-roaders like the Renegade and Patriot/Compass replacements rather than anything executive sized. The quality just isn't there.

The RRPs on the Jeep range are on the high side. Premium pricing does not equal premium car, especially taking into consideration their lowly origins. I still think that Lancia should be launched as the European 4x4 brand given the rallying heritage and fact that the Jeep range is becoming somewhat cross-over focused. The Jeep brand should be limited to the Wrangler and 4x4 derivatives of Fiat vans.

I agree, FCA should have turned Lancia into a premium SUV marque to be used world wide. Sorry but Jeeps may cost a fortune but don't come any way near the quality/premium of Land Rover or Range Rover.

Optima2

A34

10 November 2014
Dark Isle wrote:

...The quality just isn't there.

Remember this is a US nameplate which sells mostly in the US. They are seeing LR, BMW and Merc scoop up the dollars in their home territory, and they see the issue as one size rather than quality. And I suspect a Super Cherokee will appeal to a few buyers in the US - remember this is the land that bought us the Ford Excursion (5.7m long, 3,200+ Kg etc).

11 November 2014

Nonsensical and irrelevant point. Remember The UK brought us pieces of shit like anything British leyland ever did?

3

10 November 2014

This will be no Land Rover or Range Rover competitor, simply deluded thing to say. Poach a few Suzuki sales maybe.

 Offence can only be taken not given- so give it back!

10 November 2014

They cant even compete with a Nissan Qashqai, and no I am not disrespecting the Nissan, the latest one is a very good car IMO, but its not really a challenge for Range Rover, as for Jeep being historical competition for Range Rover, I dont think so, Landrover perhaps, but never Range Rover. Irrespective of how good the actual vehicles have been in the past, Range Rover has always had the Premium factor, Jeep never have. They used to (I think they still might) put wood on the outside for gods sake, like a Morris Minor Traveller ;)

10 November 2014

It's all just noise from the brand guy to big it up. They can compete perfectly well against the Japanese brands and even Land Rover, while the Maserati branded version might be attractive and competitive at the top end of the market.
Fiat Chrysler will soon have a huge range of 4X4s from Fiat, Alfa, Maserati, Dodge and JEEP.
JEEP, however, is not a premium brand and isn't going to become one.

10 November 2014

While the Jeep Wrangler is a much better off road and on road vehicle than the Land Rover Defender, it does seem somewhat a stretch to imagine them competing with the Range Rover.

Not impossible, but unlikely. And a hard sell in Europe I would think.

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