Jaguar's global boss hints that baby saloon will take priority over upcoming crossover
2 December 2012

A smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted.

"Even though the SUV market is growing, the saloon market is still twice the size, especially in the US," said Hallmark. "A crossover would make more noise for us than a saloon, but we already have SUVs in the company and we're not in a rush to add to that.

"You might not make as much profit on a saloon than an SUV, but you don't expect the likes of Audi stop making the A4."

Hallmark also pointed out the "successful strategy" the likes of BMW, Audi and Mercedes had made of expanding the appeal and profitability of their staple saloon line-ups with coupe, cabriolet and estate variants, as well as a wide range of powertrains. "You have got to be flexible in that segment," he added.

Our Verdict

The Jaguar XF is a sublime British executive saloon. It has a tremendous interior and even greater dynamics

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2 December 2012

"Autocar can reveal that a finished, full-sized model of what’s known internally as the “compact car” does exist and the styling has been virtually finalised. It’s thought to be a 4.3m-long, frugal front-driver"

http://www.autocar.co.uk/car-news/new-cars/f-type-leads-four-car-jag-model-offensive

Hilton Holloway put his name to the above, on Jaguar's future four-model plan, on Friday, and now, just two days later, it's pretty much contradicted by the above from colleague Mr Tisshaw. What's going on at Autocar/JLR's press office? Chaos?

"A smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar" - Mark Tisshaw

So, since when was a 4.3m long front-driver a rival to a 4.65m RWD/AWD 3-series?

Come on guys, sort yourselves out! If one thing Autocar can be relied on for, it's being a faithful conduit for JLR PR; but even this now appears to have gone to pot. Someone rattled?

It's 2012, almost 2013. Tata/JLR's had four and half years to come up with a 3-series offering. Work on an X-type replacement should have begun in 2006/7; so when Tata took over in early 2008, that should have been Job No.1. Without a viable 3-series competitor, and all its varied spin-offs, Jaguar is/was dead in the water.

This was known by Ford in 2007, hence the sell-off, because of the big bucks required. To fund a serious competitor for the now 3-series, C-class, A4, Cadillac ATS, next Lexus IS... , would take billions. Tata knew this, as did Ford earlier, after the flop of the X-type, and ducked out.

That's why, over 4 yrs later, there's no sign of an on-sale Jag 3-series competitor, let alone a serious, nearing completion, development programme. Because there ain't one, is there. Jag/JLR/Tata's been rumbled, and this cock-up of conflicting new stories pretty well proves it.

What's really rattled Jag/JLR/Tata is the massive success of the F30 3-series. Up to 10,000 sold a month in the comparatively booming U.S., and doing extremely well during the short time on-sale in China.

At least Mercedes has acknowledged this, and has prioritised development resources for the new C-class(W205), ahead of the put back new S-class, and pulled its launch forward by almost a year, to the IAA 2013.

The F30, and its spin-offs, like the 4-series coupe/convertible, to be premiered at Detroit next month, has put the cat amongst the pigeons, big style.

2 December 2012

@ benz lover-----Your constant rubbishing of Jaguar is becoming boring, Jaguar are in a better position than at any time in its history, the profits are real as opposed to your recent rant about them not being, you would be surprised to learn that Jaguar are in a better position for a 3S rival than you know

As for them being rumbled, you really do not have a clue, this and other made up stories are the work of Autocar, not Jaguar, the 3S rival looks nothing like the rendered car here, so can i politely suggest that you get back into your Benz and drive away until you have FACTS that are correct.

2 December 2012

jonboy4969 wrote:

this and other made up stories are the work of Autocar, not Jaguar

so who's this Adrian Hallmark geezer?:

"A smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted."

Is he or is he not the head marketing bod of JLR? Would he not know what/what isn't going on at Jag? Is he or Autocar, misquoting him, pulling this stuff out of his backside?

The only known fact we poor outsiders, unlike you Jon, know in all this confusion is, Tata/JLR have had well over four years to make a 3-series competitor. The X-type's replacement programme was already overdue by three years at the time of the sale in March 2008.

If you do know more than Autocar/JLR's marketing head, perhaps you could enlighten us all as to when Jaguar's 3-series rival will be launched, then, if, as you imply, it is well along its development programme.

Will it be in six months, Geneva maybe?, later in 2013, 2014, 2015, later, the 22nd century? Please tell. We're all just dying to see this vapourware, sorry, Jag BMW 3-series- killer!

Must go now, some pigs have just flown by.

2 December 2012

benzpassionblog wrote:

Must go now, some pigs have just flown by.

That will be all the Buckfast.

Knowing now that benzpassionblog is perma banned member horseandcart makes his posts seem more sad than merely delusional.

Nobody else in recent memory has registered so many accounts to do nothing but post rambling monologues, each delivered in the style of Oswald Mosley channeling Basil Fawlty, and the outcome is always the same. Him being chucked out.

Nobody cares, you lonely old headcase. Go away.

2 December 2012

@ benzpassionblog

Oh ye of little faith. God loves those who remain loyal and persevere with Him in their hearts, even in the face of suffering and great adversity.

Only a personal opinion, but I doubt He is quite so fond of quislings and those who would side with others against their own.

EU Referendum now. Let the people speak.

5 December 2012

benzpassionblog wrote:

jonboy4969 wrote:

this and other made up stories are the work of Autocar, not Jaguar

so who's this Adrian Hallmark geezer?:

"A smaller saloon to rival the BMW 3-series is a bigger priority at Jaguar than developing a crossover, global brand director Adrian Hallmark has hinted."

Is he or is he not the head marketing bod of JLR? Would he not know what/what isn't going on at Jag? Is he or Autocar, misquoting him, pulling this stuff out of his backside?

The only known fact we poor outsiders, unlike you Jon, know in all this confusion is, Tata/JLR have had well over four years to make a 3-series competitor. The X-type's replacement programme was already overdue by three years at the time of the sale in March 2008.

If you do know more than Autocar/JLR's marketing head, perhaps you could enlighten us all as to when Jaguar's 3-series rival will be launched, then, if, as you imply, it is well along its development programme.

Will it be in six months, Geneva maybe?, later in 2013, 2014, 2015, later, the 22nd century? Please tell. We're all just dying to see this vapourware, sorry, Jag BMW 3-series- killer!

Must go now, some pigs have just flown by.

Could I ask if you, Benzpassionblog, are a disgruntled ex-employee of JLR.  Every one of your many acerbic posts attack JLR products.  There seems to be no balance.  Do you work for a JLR competitor, BMW UK, or Mercedes-Benz UK, for example?  Please answer honestly.

2 December 2012

jonboy4969 wrote:

the 3S rival looks nothing like the rendered car here

What does it look like, 'insider' Jon?

When is it due to be launched, 'insider' Jon?

Come on Jon, don't hold back, we're all ears!

2 December 2012

JLR aren't developing a 3 series rival. Tata want out so they release these stories through Autocar to give the illusion of a healthy, profitable firm. You've been rumbled and your company won't exist this time next year.

2 December 2012

GermanPower wrote:

JLR aren't developing a 3 series rival. Tata want out so they release these stories through Autocar to give the illusion of a healthy, profitable firm. You've been rumbled and your company won't exist this time next year.

 

Its true - Jaguar is a financial basket-case. LR makes all the profit, Jag just spends it . Not convinced? Consider that Lexus sells more cars in Europe than Jag does worldwide - incredible but  true.

2 December 2012

Is this contribution not just sheer speculation with no real foundation other than ill-informed guesswork ? Discuss.


Enjoying a Fabia VRs - affordable performance

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