New Spider model planned alongside a new 159, SUV and a five-door Mito. US relaunch, too

The Alfa Romeo brand is to be relaunched again by Fiat Auto, despite the brand completely missing its 2010 sales targets.

At today’s Fiat Auto press conference boss Sergio Marchionne revealed that that Alfa Romeo will get a raft of new models including a new Spider to drive its annual global sales up to 500,000 units by the end of 2014. Alfa will also return to the US market by 2013.

Read Autocar's Alfa Romeo Giulietta 2.0 JDTM first drive

According to Fiat’s 2006 plans, Alfa should have sold around 300,000 vehicles in 2010. In 2009 Alfa actually shifted under 110,000 units.

After the launch of the Giulietta, the next new Alfa Romeo will be the replacement for the 159, which arrives in mid 2012. Dubbed Giulia, the new saloon and estate are based on a wider and longer version of the Giulietta’s new platform.

The same year will see a facelift for the Alfa Mito and, in 2013, Alfa will add a large luxury SUV to its range as well as a five-door version of the Mito.

A new Spider will be launched in 2013 and it is thought it will be based on a new Chrysler platform; it’s likely that the Spider will also be built in the US.

According to the plans revealed today, Alfa Romeo will kill off the current Brera and Spider models in mid 2011 and the 159 range by the end of 2012. The GT coupe – which is based on the 147 platform – will also be culled by the end of this year.

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21 April 2010

[quote Autocar]The Alfa Romeo brand is to be re-launched again[/quote] Is it just me?

21 April 2010

how can they say they have missed the 2010 sales figures????

it's only the end of april and the guillietta has not gone on sale yet??

did they mean 2009 sales??

21 April 2010

OK Alfa, pay attention. Here is the model range you need. No idea how you are going to fund it, but maybe you could ask the Mob for a loan, or use some Mitos to rob the Bank of England and make a movie about it...

Modular small-car FWD platform (shared with Fiat/Lancia)

Mito - good idea, not quite a good enough car. The basic premise is fine, using the Punto as a starting point. Ignore the purists who whinge aout that - Audi did and it has worked out fine for them. So next time around, same idea but better executed, please.

Giulietta - good idea, apparently a very good little car. So all going well, would be logical to share underpinnings once again with the Fiat Bravo/Lancia Delta. Please make sure the Cloverleaf is a cracker.

Giulietta GTC - competitor for the Audi A3 cabriolet and BMW 1-series convertible, but much cooler. Soft top is fine, don't get sucked into the stupidity of folding hard tops.

Now for the bit that everyone can enjoy. A modular RWD platform to cover everything larger than the Giulietta.

Giulia (159 replacement). Saloon and Sportwagon, and also a new Giulia GT 2+2 to compete with the BMW 3-series coupe and Audi A5 and be a true successor to the glorious 115. A GTC would also be good; again, stick with the soft top.

Brera/Spider. This MUST look exactly like the 2uettotanta concept from Geneva. I will allow you to work out a soft-top roof for the Spider - ask Porsche about the top on the new Boxster Spyder. The Brera need not look like the Spider, but you must remember that everyone on the development team for the current Brera must be shot and replaced by people who actually know what they are doing. Do away with the stupid rear seats on the Brera - you have the Giulia GT for that now so just make it a very focussed 2-seater.

166 replacement. The flagship saloon, which i have kindly taken the liberty of naming 'Nuvolari' for you. Think long and slinky, like the Mercedes CLS but properly styled. And never refer to it as a 4-door coupe because it is such a stupid title. Also, explore rear coach doors, because they will look really cool.

8C replacement. The modular RWD platform can also be used to create the new halo car. Ask Ferrari nicely for another engine like the last one, and maybe this time borrow some of their chassis engineers for their help too, so it drives as well as the last one looked. Yes, there should be a GTA version and a GT racing program.

The modular RWD platform can also be used for the next Maserati range, for the next Quattroporte, new Berlina saloon i suggested elsewhere and next GranTurismo and GranCabrio. It would also be used for the next Dodge Viper, Challenger and Charger and Chrysler 300C.

Easy, wasn't it? No, no, it was my pleasure. Now that's done, let's have a closer look at Lancia, shall we?

21 April 2010

So no more coupes and a brand new large SUV. Great, just great.

Oh, and 500k by 2014? Seriously? That Giulia must be a hell of a good car if they're planning to sell 200k + every year.

21 April 2010

You can see the headlines in 2015. Having missed the 2014 sales target, which had no basis in reality, Mr xyz, the new head of Fiat announced a relaunch of Alfa.

21 April 2010

[quote disco.stu]

OK Alfa, pay attention. Here is the model range you need...

Easy, wasn't it? No, no, it was my pleasure. Now that's done, let's have a closer look at Lancia, shall we?

[/quote]

Hear, hear! Not sure about the Giulietta GTC - a sporty convertible with FWD? - but otherwise your plan sounds much better than theirs. Let's look at Lancia now, indeed.

21 April 2010

[Autocar : After the launch of the Giulietta, the next new Alfa Romeo will be the replacement for the 159, which arrives in mid 2012. Dubbed Giulia, the new saloon and estate are based on a wider and longer version of the Giulietta’s new platform]

FWD FWD... :-(

21 April 2010

The Fiat group are very optimistic as none of these marques have reliability or quality as a selling point.they need 100 per cent improvement in every area to reach those over optimistic targets

21 April 2010

They should book messers Parfitt and Rossi to publicise the relaunch.

21 April 2010

Surley a more realistic target would have been 150,000-200,000 in 2010 not 300,000, unless the new 147 (I can't spell the name) sells better than the Ford Focus!

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