Work on a long-awaited successor to the iconic Quattro has restarted; radical electric car also in the works
Mark Tisshaw
20 November 2014

The Audi Quattro project is very much alive at the firm, according to new design director Marc Lichte, who also revealed that a pure electric vehicle “completely different” in design to anything else on the market was also in the works. 

Audi has shown two concept versions of a reborn Quattro in recent times, the 2010 Quattro and the 2013 Sport Quattro.

Speaking at the Los Angeles motor show, Lichte said Audi was continuing to work on a reborn Quattro. “We are working on Quattro, it is still alive,” he said.

Lichte believes that a future Qauttro can be even more extreme than the two concepts previously shown.

“The two concepts we did had base potential but we can do something more extreme,” he said. “We have restarted this project and made them more extreme. It’s still a secret though… There will be surprises.”

Lichte also spoke on the new electric car. “The battery electric vehicle will be one of the most important new cars,” he said. “It will be interesting, clever, different. It will be very different to every car on the market.”

He added that the car would break new ground even compared to the Tesla and BMW’s i range. “Tesla did an amazing job, but it looks like a conventional car,” he said. “What will it be like compared to the i3 and i8? It will be different.”

The modular MQB platform or any other existing arctiecture would not be used for the car. “The architecture will be completely new, something completely new,” said Lichte. “Will the batteries be in floor? I didn’t say that…”

The electric car is the project that excites Lichte the most in his new role, which he started on February 1 having moved from Volkswagen. 

“The electric vehicle is the most interesting to design, and leaving my stamp on,” he said. “I don’t want to be radical. It will be different. Not radical. An Audi doesn’t have to be radical. The bonnet height for instance can be different as there is no engine underneath to dictate height. Everyone in the team is excited with this project.”

Lichte wouldn’t be drawn on specifics of the project such as size or bodystyle, but hinted a concept car was likely, and a family of electric Audis was possible.

“We will tease this car in the future with a concept car, I imagine,” he confirmed. “Will it be a family like the BMW i range? We shall see.”

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Join the debate


20 November 2014
....Please stick with your 5cyl turbo and keep the weight down. Make it a real drivers car, a real sporting alternative to the fast, if a little blunt RS4/RS5. I'm sure 414BHP in a 1300 - 1400KG 4WD, short wheelbase car would be enough of a recipe for some fun. The price will be very important too! Around £50k perhaps.

"Why is not getting more media attention? It could be the future... Now!"

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Mercedes-AMG GT Roadster 2017
    First Drive
    29 March 2017
    It's the slower and cheaper of the two AMG GT Roadsters, but these adjectives are harsh given this excellent open-top's broad range of talents
  • Mercedes AMG GT C Roadster 2017
    First Drive
    29 March 2017
    Mercedes-AMG GT Roadster arrives with an upgraded chassis over the Coupé and tweaks that make it even more thrilling to drive
  • First Drive
    29 March 2017
    Sporty GT Line styling gives Kia's city car the visual lift it needs to go toe-to-toe with its European rivals, and the 1.2-litre engine does a power of good for its drivability
  • Volkswagen Golf 1.0 TSI 110 SE Navigation
    First Drive
    29 March 2017
    This is a first UK drive of the 2017 Volkswagen Golf, which comes with an updated infotainment system and a lower price. What's not to like?
  • Volkswagen Golf R
    First Drive
    29 March 2017
    A facelift for the fantastically capable all-rounder delivers more power and new tech to the cabin, improving on an already exceptional formula