New Ka+ model aimed at a lower price point in the expanding small car market will be launched later this year, with prices starting from around £8000
1 March 2016

Ford is planning a September launch for a new five-door Ford Fiesta-based B-segment ‘value’ hatch, called Ka+ which is likely to be built in India.

The model, set to be priced from about £8000, will be built in just one body style and is intended to appeal to buyers in the lower reaches of the small-car market, where Ford bosses say demand has more than doubled in the past two years.

The Ka+ will offer what Ford says are its established small-car values of robustness, cabin quality and good handling, while excusing the company from excessively cheapening its long-time class leader, the Fiesta, itself nearing replacement in 2017.

The Ka+, whose arrival “may not necessarily” signal the demise of the existing three-door Ka, is closely related to a four-door design study called the Ka Concept shown in Barcelona in 2013. However, the company denies that the model will be built in Brazil, which was one suggestion at the time.

The most probable production source is Gujarat in India, which already makes the company’s Fiesta-related EcoSport compact SUV.

Described by Ford bosses at the Geneva motor show as “very roomy”, the Ka+ has been under careful development for several years, and is the company’s way of avoiding the poor quality and consequent adverse publicity that accompanied early versions of the EcoSport SUV from the same source.

Ford’s European president and chief executive Jim Farley believes aggregate sales of the Ka+ and Fiesta could drive sales forward by 20% or even 30%, but insisted this is not the only reason for the launching a second model.

“A second B-car - which we don’t want to portray as merely cheap - allows us to focus more intelligently on what buyers require in this part of an explosively expanding class,” he said. “It’s a better way to serve the segment.”

Read more Geneva motor show news

Our Verdict

Ford Fiesta
Fiestas sold in Europe are ostensibly the same as those sold in America and Asia

The seventh-generation Ford Fiesta is the UK's best selling car, helped by frugal engines, handling verve and a big car feel

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Comments
17

2 March 2016

I wouldn't run the risk of selling this in Europe. Especially with the 'unlearn' ad campaign currently underway. Instead focusing on a Mini/ 500/ A1 rival in the shape of a new KA.

2 March 2016
Sam_notts wrote:

I wouldn't run the risk of selling this in Europe. Especially with the 'unlearn' ad campaign currently underway. Instead focusing on a Mini/ 500/ A1 rival in the shape of a new KA.

Yet the article says this model is aimed at a sector that has doubled in the past year. Why on earth wouldn't a car maker sell where they can make a profit?

2 March 2016

If they couldn't create a rival for the 500 when they built the last car with most parts from the 500 they have no chance.
This new car wouldn't look out of place with Dacia badges on. Apart from the Sandero beats this car in just about every regard in Brazil where both are already sold.

2 March 2016

And the price to match....

2 March 2016

My impression is that sales are not that great. I don't think the VW Up trio has done as well as expected and I've only seen a couple of Vauxhall Vivas and a few Renault Twingos. The class seems to be dominated by new shape Citroen C1s, Toyota Aygos and Hyundai i10s. I think Ford needs something simple yet stylish to succeed here, maybe something like the original Ka.

TS7

2 March 2016

I haven't seen either in all my travels 'twixt London, Oxford and Lincoln.

LP in Brighton wrote:

My impression is that sales are not that great. I don't think the VW Up trio has done as well as expected and I've only seen a couple of Vauxhall Vivas and a few Renault Twingos. The class seems to be dominated by new shape Citroen C1s, Toyota Aygos and Hyundai i10s. I think Ford needs something simple yet stylish to succeed here, maybe something like the original Ka.

2 March 2016

Wow, looks identical to the Ford Figo which has recently been launched in South Africa. You'd have thought that the article would have mentioned it as I'm sure that's exactly what this car is. Can't blame Ford for doing it though; if there's money to be made, then why not?

2 March 2016

Yup, this is already on sale in South America as the Ford Ka. Way beyond the concept stage, and as new as the 'new' Mondeo.

2 March 2016

It's not in the same segment as the C1, Twingo etc it says "A second B-car" (Fiesta size) and will be complement the Fiesta but be cheaper.

 

Hydrogen cars just went POP

2 March 2016
xxxx wrote:

It's not in the same segment as the C1, Twingo etc it says "A second B-car" (Fiesta size) and will be complement the Fiesta but be cheaper.

Yes it is. It's not as big as a Fiesta, and it costs the same as the cars you mention. Direct rival. The Euro Ka has been caught out because this market wants the choice of 5 doors too.

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