Jaguar Land Rover has opened its new ‘Virtual Reality Centre’ at the Design and Engineering Centre in Gaydon. The company has invested £2 million in the new technology to speed up product development.The design facility will use advanced virtual reality software and the world’s highest-resolution projectors to allow engineers and designers wearing 3-D glasses to interact with life-size models of vehicles and components.JLR hopes that the system will reduce the need for expensive physical prototypes as they claim it is capable of simulating vehicle exteriors and interiors at an almost photo-realistic resolution.The centre is the result of an 18-month collaboration between Sony, Sun Microsystems, ICICO, Midlands-based HoloVis International and JLR.Nick Cackett