New £6 million project will expand workforce and facilities to accommodate the latest technology

The Morgan Motor Company has announced that it will be adding hybrid and electric models to its line-up from 2019.

With funding from the UK’s Advanced Propulsion Centre and support from fellow UK companies Delta Motorsport and Potenza Technology, Morgan is investing £6 million into its Malvern factory to enable the development of these new powertrains.

The three-wheeled Morgan EV3 is revealed at the Geneva Motorshow

Morgan says the project will help it “significantly reduce vehicle CO2 emissions and deliver best-in-class fuel economy”, and the anticipated increase in demand means it’ll need to expand its workforce.

The funding will help Morgan develop more alternatively-fuelled models to sit alongside its all-electric EV3, which is due on sale later this year.

“This is a very exciting project for us,” commented managing director Steve Morris. “We have been involved in the research and development of new propulsion technology since the inception of the LifeCar project almost 10 years ago. We are now ready to develop the best hybrid and electric drivetrain solutions for production implementation before the end of the decade.”

Morris also said fitting Morgan cars with more sustainable powertrains “will broaden the appeal of the brand and attract new customers in our key markets”.

The project was announced by the Government’s Business Secretary, Sajid Javid, during a visit to the Morgan factory in last week.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Car review
    23 September 2016
    Aston kicks off its ‘second century plan’ with an all-new turbo V12 grand tourer
  • Ford Ka+ 1.2 Ti-VCT 85
    First Drive
    22 September 2016
    A rounded, refined and well-sorted bargain supermini – once you’re used to the confusing role redefinition imposed on the once-cheeky Ka
  •  Maserati Ghibli Diesel
    First Drive
    22 September 2016
    Maserati releases another range of updates for its range best seller, the Ghibli. We've driven the diesel version, but there's little improvement on before
  • Tipo Front
    First Drive
    21 September 2016
    New Fiat Tipo offers impressive space and practicality for a reasonable price. We try the 1.6 diesel on the demanding roads of North Wales
  • Seat Ateca 1.4 TSI 150
    First Drive
    20 September 2016
    The Seat Ateca 1.4 TSI 150 makes perfect sense: it's spacious, tidy to drive for an SUV and cheap to run