New £6 million project will expand workforce and facilities to accommodate the latest technology

The Morgan Motor Company has announced that it will be adding hybrid and electric models to its line-up from 2019.

With funding from the UK’s Advanced Propulsion Centre and support from fellow UK companies Delta Motorsport and Potenza Technology, Morgan is investing £6 million into its Malvern factory to enable the development of these new powertrains.

The three-wheeled Morgan EV3 is revealed at the Geneva Motorshow

Morgan says the project will help it “significantly reduce vehicle CO2 emissions and deliver best-in-class fuel economy”, and the anticipated increase in demand means it’ll need to expand its workforce.

The funding will help Morgan develop more alternatively-fuelled models to sit alongside its all-electric EV3, which is due on sale later this year.

“This is a very exciting project for us,” commented managing director Steve Morris. “We have been involved in the research and development of new propulsion technology since the inception of the LifeCar project almost 10 years ago. We are now ready to develop the best hybrid and electric drivetrain solutions for production implementation before the end of the decade.”

Morris also said fitting Morgan cars with more sustainable powertrains “will broaden the appeal of the brand and attract new customers in our key markets”.

The project was announced by the Government’s Business Secretary, Sajid Javid, during a visit to the Morgan factory in last week.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lamborghini Huracán LP610-4 Spyder
    First Drive
    24 August 2016
    Awful driving position aside, drop-top Huracán handles UK roads well. It's more dynamically rounded than its rangemates, but lacks rivals' handling bite
  • Porsche Panamera 4S Diesel
    First Drive
    23 August 2016
    Its predecessor may have been a bit limp, but the Porsche Panamera 4S Diesel is crushingly rapid and suitably luxurious
  • Car review
    23 August 2016
    Can the best sports coupé of the decade absorb a contentious new engine?
  • Porsche Panamera Turbo
    First Drive
    22 August 2016
    Porsche has striven to make its Panamera even more luxurious this time around, but the four-seater retains the grip and pace to go with its increased refinement
  • Tesla Model S 60D
    First Drive
    22 August 2016
    Updated Tesla Model S gets tweaked styling and a new entry-level 60kWh powertrain. Could this new version be the pick of the range?