The glamour of Bentley's slammed Continental GT3 racer hides a distinctly hard-nosed business approach that shows the strong steel under the skin at Crewe these days.

Apart from the road-car spin-off, details of which are in next week's mag, there is good money to be made out of motor racing. Bentley reckons that globally there are in excess of 150 races run to FIA GT3 regs every year, with just about every major country with a racing heritage – and many that don't – holding a series for GT3 cars, including Brazil, Malaysia and China. Races at the Nürburgring can have in excess of 250 starters.

All this matters because Bentley is plunging into GT3 and, assuming it goes well, will develop a loyal following that should ensure a steady demand for cars, parts and race support – putting cash back into the coffers at Crewe.